Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size
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LARRY GOINS AND SHAUN MCCLOSKEY<br />
While I might sound like I'm contradicting myself with what I said<br />
earlier about welcoming cross promoting with other <strong>REIA</strong> groups,<br />
someone stealing my list by having unlimited access <strong>to</strong> it for free is<br />
different than me sharing it voluntarily and getting something in<br />
return.<br />
I also heard of a situation where a <strong>REIA</strong> owner recently got behind<br />
on paying his account with MeetUp. Granted, it was by accident—<br />
his card had expired, and he no longer used the email address that he<br />
had when he signed up with the group, so he wasn't getting the<br />
notifications saying he needed <strong>to</strong> update his credit card info. When<br />
MeetUp didn't get payment, they called some of the other competing<br />
groups in his area and basically offered up his group <strong>to</strong> his<br />
competition—all for the low, low price of taking over the monthly<br />
payment. Needless <strong>to</strong> say, this was a HUGE problem, since the<br />
owner in this case ran his entire <strong>REIA</strong> through MeetUp. Overnight,<br />
because of one mistake, his entire <strong>REIA</strong> business was gone. The<br />
good news is that he was able <strong>to</strong> call up the other <strong>REIA</strong> owner that<br />
<strong>to</strong>ok over his group and they settled on an undisclosed amount <strong>to</strong> get<br />
his MeetUp group back. Even still, it came with a price, and I don't<br />
want <strong>to</strong> run my entire business through something that I have<br />
absolutely no control over.<br />
It may sound like I’m bashing www.MeetUp.com. I'm not. It's an<br />
invaluable <strong>to</strong>ol, and I believe every <strong>REIA</strong> should make it a part of<br />
their marketing, as it will get tails in the seats and draw people. Just<br />
be careful and know what you're getting yourself in<strong>to</strong>.<br />
• The Opt-In List<br />
Promoting your group through websites and social media is<br />
important, but this section is about promoting specific events. With<br />
that in mind, there is one incredibly useful thing your group's<br />
website can do. When you promote an event through social media,<br />
you are essentially sending the message out in<strong>to</strong> the world and<br />
hoping it will reach people who are interested. Utilizing what's<br />
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