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LARRY GOINS AND SHAUN MCCLOSKEY<br />

While I might sound like I'm contradicting myself with what I said<br />

earlier about welcoming cross promoting with other <strong>REIA</strong> groups,<br />

someone stealing my list by having unlimited access <strong>to</strong> it for free is<br />

different than me sharing it voluntarily and getting something in<br />

return.<br />

I also heard of a situation where a <strong>REIA</strong> owner recently got behind<br />

on paying his account with MeetUp. Granted, it was by accident—<br />

his card had expired, and he no longer used the email address that he<br />

had when he signed up with the group, so he wasn't getting the<br />

notifications saying he needed <strong>to</strong> update his credit card info. When<br />

MeetUp didn't get payment, they called some of the other competing<br />

groups in his area and basically offered up his group <strong>to</strong> his<br />

competition—all for the low, low price of taking over the monthly<br />

payment. Needless <strong>to</strong> say, this was a HUGE problem, since the<br />

owner in this case ran his entire <strong>REIA</strong> through MeetUp. Overnight,<br />

because of one mistake, his entire <strong>REIA</strong> business was gone. The<br />

good news is that he was able <strong>to</strong> call up the other <strong>REIA</strong> owner that<br />

<strong>to</strong>ok over his group and they settled on an undisclosed amount <strong>to</strong> get<br />

his MeetUp group back. Even still, it came with a price, and I don't<br />

want <strong>to</strong> run my entire business through something that I have<br />

absolutely no control over.<br />

It may sound like I’m bashing www.MeetUp.com. I'm not. It's an<br />

invaluable <strong>to</strong>ol, and I believe every <strong>REIA</strong> should make it a part of<br />

their marketing, as it will get tails in the seats and draw people. Just<br />

be careful and know what you're getting yourself in<strong>to</strong>.<br />

• The Opt-In List<br />

Promoting your group through websites and social media is<br />

important, but this section is about promoting specific events. With<br />

that in mind, there is one incredibly useful thing your group's<br />

website can do. When you promote an event through social media,<br />

you are essentially sending the message out in<strong>to</strong> the world and<br />

hoping it will reach people who are interested. Utilizing what's<br />

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