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RUNNING A SUCCESSFUL REIA MEETING
attend. It's your job to tell them this, and make sure they really get it.
Simple Marketing 101, right? Well, if it's so simple, why do so
many REIA associations (and even speakers) mess this up?
Perhaps they've just made it too darned complicated. Let's simplify
it a little bit here.
Oh, and one more thing... The speaker can share in this process as
well. All of the weight doesn't have to fall on the REIA.
Building Your Mailing List
Before you can begin sending things through snail mail, email, etc...,
you'll need to have a list of people to send things to. Just as with
your group's opt-in list, you should concentrate on building every
aspect of your list, not just your email lists.
Think about it... emails are great, but if all you have is an email list,
you may be missing the boat. Some people these days change their
email address with same frequency as their underwear. (Okay, I
hope you change your underwear a little more often than your email
address, but you get the point...) Email addresses change. They
certainly change more than physical addresses. Why not get both?
While you're at it, why not get a home and cell phone number (do
people still have home phone numbers anymore?), their birthday,
and anything else you can use to stay in front of them regularly?
There are lots of ways to build your subscriber base. This chapter
will cover many of these in detail.
Other REIA Groups
Okay, this may freak out some of the "scarcity mentality" people out
there, but there are probably other REIA groups in your area. While
many of you look at these other groups as fierce competition, keep
in mind that there's power in working together. Many of your
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