Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

LARRY GOINS AND SHAUN MCCLOSKEY
REIA must provide the speaker with a list of all customers that
purchased right away. Important!
Don't forget to make sure the speaker got a list of anyone that
purchased the course the day or evening of the event. If you've done
what we've instructed you to do in this book, you've already given
the speaker one of the triplicate order forms from each order
immediately after the event ended. If you have a different system in
place, do not forget this step. There are some REIAs that are
converting to digital ordering systems where each member of the
REIA gets a little keychain card with their member information built
into it. In these case, members that purchase products at the end of a
presentation simply walk up to the back table, hold their REIA card
up to a scanner, and the system automatically charges the card on
their file for the amount of the sale. We'll likely start seeing more
and more of these in the future. In this case, there is no three-part
order form; everything was done electronically. This makes it
imperative that the selling speaker gets copies of the customer
information. Remember, if a speaker has promised to deliver any
part of his offer at a later date and people don't get updated with this
information right away, you're going to start seeing product returns.
I spoke at an event once a couple of years ago and sold
approximately 30 home study course/bootcamp packages at $1997
each, totaling close to $60,000 in sales in a ninety-minute
presentation. The promoter in this case failed to get me a list of the
customers and sent the customer list in a printout with my check
from the sales instead—more than thirty days after the event. I sent
numerous emails requesting this information and even had this as a
requirement in the contract we agreed to before the event. The final
report showed only about $40,000 in sales instead of the $60,000 in
sales we really did that night. The reason for this is that ten people
requested returns when they didn't hear from anyone within ten days
or so after the event. That is not what I promised from the front of
the room. I promised people would get an email from me within a
few days explaining how to get access to me personally, access to
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