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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
Okay, they probably need a little more than just a pulse, but I've<br />
seen some MC's of events that I wasn't sure even had that <strong>to</strong> work<br />
with. The host absolutely must be enthusiastic! The energy has <strong>to</strong> be<br />
there. This positive attitude is incredibly contagious and the<br />
audience will begin <strong>to</strong> emulate the enthusiasm. When people first<br />
arrive, they'll be eager <strong>to</strong> hear the promised information so you'll<br />
want <strong>to</strong> keep that desire strong right from the start.<br />
Here's what I mean. I once attended a taping of the David Letterman<br />
show in New York City. The show, as you probably know, is filmed<br />
in front of a live studio audience as many shows like this are. The<br />
producers need the audience <strong>to</strong> be lively, upbeat, and laughing at<br />
Dave's jokes. What you don't get <strong>to</strong> see when you watch shows like<br />
this on TV is the warm-up act. None of these shows starts<br />
immediately; they always begin with a whole session designed <strong>to</strong><br />
warm up the audience first. Someone will come on stage and start<br />
building excitement for the show by telling jokes <strong>to</strong> get the audience<br />
in the mood for comedy. They might interact with the audience <strong>to</strong><br />
get them engaged, ask questions that solicit funny responses, etc...<br />
The band will usually come on stage even before that and play some<br />
upbeat music (which, by the way, is usually very loud). All of these<br />
things play in<strong>to</strong> how well the audience will respond when Dave<br />
Letterman actually comes out and takes the stage.<br />
A successful show requires an audience with a <strong>to</strong>n of energy. A host<br />
doesn't just stand up and speak <strong>to</strong> a cold audience, he will always do<br />
a better job coming in<strong>to</strong> a room with an audience that is already<br />
excited <strong>to</strong> see him, ready and eager for what's about <strong>to</strong> take place.<br />
Dave feeds off of the energy of the audience. It makes him a better<br />
comedian. It makes the show more fun. If the audience is dead, the<br />
show will also be dead. Granted, Dave needs <strong>to</strong> bring his own<br />
energy in<strong>to</strong> the room as well, but it all starts with setting the<br />
environment up front. That starts with the opening act. If you're a<br />
<strong>REIA</strong> owner, chances are, you're the opening act.<br />
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