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RUNNING A SUCCESSFUL REIA MEETING
desire is to build your email list and that everyone that comes to
your site is going to get a free copy of the book by opting in. The
benefit to the author is that he will automatically get raving fans
from countless people who have been introduced to his book (and
otherwise likely would never have been exposed to it).
You can also get valuable books to give away absolutely free as
well. We recently did a promotion where we gave away a digital
copy of the famous book Think and Grow Rich by Napoleon Hill.
How did we do this, you ask? Did we call up Napoleon and pay to
give away copies of his book? Um... no, he died back in 1970. What
most people don't know is that copyright law protects content
written for a period of 50 years. After that, it's open game to share.
Although this book is one of the most popular wealth building books
of all time, it's also a classic that was written more than fifty years
ago. This means you can literally go download a copy of it on the
web and give it away as a bonus for opting into your list. And it's all
perfectly legal!
• Videos
The popularity of online videos has been steadily rising over the
past few years. While some people may prefer a book, others will
enjoy the simplicity of sitting back and watching a video. Videos
can, in fact, be the perfect option for a group which focuses on
people new to real estate investing. The video can cover some basic
information and will entice the visitors to seek out more information
by joining the group or attending an event.
This is a huge oversight that most REIA owners don't take
advantage of, and it's a whole lot simpler than you might think.
Video marketing is incredibly effective. In fact, it's my opinion that
video marketing is one of the most effective tools in our marketing
world today. Of course, the content of the video has to be worth
watching. It has to be short enough to grab their attention and keep
it. It has to be detailed enough and provide enough value to get the
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