Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
Was that the only fac<strong>to</strong>r that helped with sales? Of course not, but it<br />
was one important fac<strong>to</strong>r, and it was very well thought out and<br />
planned in advance.<br />
Give the Information<br />
Okay, so the energy in the room is high, your energy is high, and<br />
you're ready <strong>to</strong> start the meeting! First things first, you'll want <strong>to</strong><br />
give the audience a quick intro as <strong>to</strong> who you are (notice I said<br />
quick), what the <strong>REIA</strong> group is all about, the <strong>to</strong>pic of the event, and<br />
what they have <strong>to</strong> look forward <strong>to</strong> over the course of the evening or<br />
day. This is called pre-framing, and it is important <strong>to</strong> build the<br />
excitement within the room.<br />
A lot of people say <strong>to</strong> under promise and over deliver, which I agree<br />
with in many cases; however, when giving an intro for what's <strong>to</strong><br />
come at a <strong>REIA</strong> meeting event with a speaker, I'd rather you over<br />
promise and over deliver! People will only get as excited as you<br />
give them a reason <strong>to</strong> be excited. The best meetings are the ones<br />
where the host says (with absolute confidence) that the audience is<br />
in for a huge treat, that what they're going <strong>to</strong> learn at this meeting<br />
will be life-changing if they'll implement it, that it will be worth<br />
their time for being here. This sets the expectations high and the<br />
anticipation higher. This is a good thing!<br />
Now you can begin <strong>to</strong> get in<strong>to</strong> the meeting itself. To put it simply, if<br />
the audience doesn't know who you are or why they should listen <strong>to</strong><br />
you, they won't place any value on your endorsement of the speaker.<br />
But you must do this quickly. There's still a lot more <strong>to</strong> do and the<br />
clock is ticking.<br />
Forced Networking<br />
Some <strong>REIA</strong> clubs do what I call "forced networking," and I think<br />
it's a great idea if done correctly and quickly.<br />
142