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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

Was that the only fac<strong>to</strong>r that helped with sales? Of course not, but it<br />

was one important fac<strong>to</strong>r, and it was very well thought out and<br />

planned in advance.<br />

Give the Information<br />

Okay, so the energy in the room is high, your energy is high, and<br />

you're ready <strong>to</strong> start the meeting! First things first, you'll want <strong>to</strong><br />

give the audience a quick intro as <strong>to</strong> who you are (notice I said<br />

quick), what the <strong>REIA</strong> group is all about, the <strong>to</strong>pic of the event, and<br />

what they have <strong>to</strong> look forward <strong>to</strong> over the course of the evening or<br />

day. This is called pre-framing, and it is important <strong>to</strong> build the<br />

excitement within the room.<br />

A lot of people say <strong>to</strong> under promise and over deliver, which I agree<br />

with in many cases; however, when giving an intro for what's <strong>to</strong><br />

come at a <strong>REIA</strong> meeting event with a speaker, I'd rather you over<br />

promise and over deliver! People will only get as excited as you<br />

give them a reason <strong>to</strong> be excited. The best meetings are the ones<br />

where the host says (with absolute confidence) that the audience is<br />

in for a huge treat, that what they're going <strong>to</strong> learn at this meeting<br />

will be life-changing if they'll implement it, that it will be worth<br />

their time for being here. This sets the expectations high and the<br />

anticipation higher. This is a good thing!<br />

Now you can begin <strong>to</strong> get in<strong>to</strong> the meeting itself. To put it simply, if<br />

the audience doesn't know who you are or why they should listen <strong>to</strong><br />

you, they won't place any value on your endorsement of the speaker.<br />

But you must do this quickly. There's still a lot more <strong>to</strong> do and the<br />

clock is ticking.<br />

Forced Networking<br />

Some <strong>REIA</strong> clubs do what I call "forced networking," and I think<br />

it's a great idea if done correctly and quickly.<br />

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