Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

RUNNING A SUCCESSFUL REIA MEETING
staff has familiarized themselves with each product and understands
what they're selling. An effective sales staff will be able to suggest
related products and describe any sort of package deals which may
be offered.
In addition to the sales staff, you should also have:
• Payment Processing Systems
People will generally pay for products in one of two ways, so you
need to accommodate both options. Some people will pay with cash,
and a trusted staff member should handle this. You should also
consider using a real cash register to help streamline the process.
Other people may want to pay with credit or debit cards, so you'll
need to have credit card processing machines as well.
Your sales staff needs to be familiar with these machines. The point
of sale is an incredibly important time and it can determine whether
someone walks away happy or leaves without buying something.
Traditional credit card processing machines will need to be hooked
into a phone line and you should test this connection before the
event. There are also some modern devices that can be plugged
directly into a cellphone or tablet. These may be wireless but you
should also test the connection before the sales start.
• Order Forms
Some products may need to be ordered and provided at a later date.
This can include things such as online products, large digital
courses, or one-on-one mentoring. It's important to have enough
order forms to fill the demand. If you run out of forms then you will
have effectively limited your potential sales, so always have more
than you think you'll need.
Since people will be filling these out by hand, you should make sure
to have enough pens available. Keep in mind that you want to
accommodate as many customers as you can, so I would suggest
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