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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />

Unbeknownst <strong>to</strong> me, the <strong>REIA</strong> owner, during his usual<br />

announcements at the beginning of the meeting, introduced a<br />

woman who was going <strong>to</strong> speak for a few minutes before me. This<br />

woman proceeded <strong>to</strong> get up in front of the group and share<br />

information about her local coaching program. It ended up being a<br />

ten-minute pitch on why local coaching was so important and why<br />

people should consider her as their real estate coach and men<strong>to</strong>r. She<br />

went on <strong>to</strong> say how no one in the room should ever listen <strong>to</strong> advice<br />

from anyone that doesn't live and operate their entire real estate<br />

business in California, because the laws are drastically different<br />

there than anywhere else in the country. She insisted that people<br />

who listen <strong>to</strong> those "out of <strong>to</strong>wners" end up doing it wrong and<br />

usually end up in JAIL or worse—putting their students in JAIL!<br />

She went on <strong>to</strong> justify many more reasons why people should only<br />

choose <strong>to</strong> learn from local inves<strong>to</strong>rs, and she then said, "Thank you,"<br />

and turned the mic over <strong>to</strong> the <strong>REIA</strong> owner again. The <strong>REIA</strong> owner<br />

then said, "Okay guys, now we're ready for a very special guest, all<br />

the way from St. Louis, Missouri, please welcome Shaun<br />

McCloskey!"<br />

Now I've got two major challenges <strong>to</strong> overcome. First, I was not<br />

informed that there would be other speakers that night, and a big<br />

part of my closing offer and product package was <strong>to</strong> include four<br />

months of coaching as a bonus for the first certain amount of people<br />

that signed up. The woman before me, however, threw me under the<br />

bus, saying that my coaching is no good because I clearly don't live<br />

in California. Not only that, but remember, "you will likely end up<br />

in JAIL if you listen <strong>to</strong> an out-of-<strong>to</strong>wner,” right?<br />

The only thing I could do <strong>to</strong> break the ice was <strong>to</strong> be fast on my feet.<br />

I started the presentation with, "Thanks for having me everyone! I'm<br />

excited <strong>to</strong> be here all the way from St. Louis. This is the first time<br />

I've been allowed <strong>to</strong> leave the state of Missouri in a while, because I<br />

tried doing business here in California once, and as a result, I've<br />

been in PRISON for the last 10 years!" Of course, I said it as<br />

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