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RUNNING A SUCCESSFUL <strong>REIA</strong> MEETING<br />
Unbeknownst <strong>to</strong> me, the <strong>REIA</strong> owner, during his usual<br />
announcements at the beginning of the meeting, introduced a<br />
woman who was going <strong>to</strong> speak for a few minutes before me. This<br />
woman proceeded <strong>to</strong> get up in front of the group and share<br />
information about her local coaching program. It ended up being a<br />
ten-minute pitch on why local coaching was so important and why<br />
people should consider her as their real estate coach and men<strong>to</strong>r. She<br />
went on <strong>to</strong> say how no one in the room should ever listen <strong>to</strong> advice<br />
from anyone that doesn't live and operate their entire real estate<br />
business in California, because the laws are drastically different<br />
there than anywhere else in the country. She insisted that people<br />
who listen <strong>to</strong> those "out of <strong>to</strong>wners" end up doing it wrong and<br />
usually end up in JAIL or worse—putting their students in JAIL!<br />
She went on <strong>to</strong> justify many more reasons why people should only<br />
choose <strong>to</strong> learn from local inves<strong>to</strong>rs, and she then said, "Thank you,"<br />
and turned the mic over <strong>to</strong> the <strong>REIA</strong> owner again. The <strong>REIA</strong> owner<br />
then said, "Okay guys, now we're ready for a very special guest, all<br />
the way from St. Louis, Missouri, please welcome Shaun<br />
McCloskey!"<br />
Now I've got two major challenges <strong>to</strong> overcome. First, I was not<br />
informed that there would be other speakers that night, and a big<br />
part of my closing offer and product package was <strong>to</strong> include four<br />
months of coaching as a bonus for the first certain amount of people<br />
that signed up. The woman before me, however, threw me under the<br />
bus, saying that my coaching is no good because I clearly don't live<br />
in California. Not only that, but remember, "you will likely end up<br />
in JAIL if you listen <strong>to</strong> an out-of-<strong>to</strong>wner,” right?<br />
The only thing I could do <strong>to</strong> break the ice was <strong>to</strong> be fast on my feet.<br />
I started the presentation with, "Thanks for having me everyone! I'm<br />
excited <strong>to</strong> be here all the way from St. Louis. This is the first time<br />
I've been allowed <strong>to</strong> leave the state of Missouri in a while, because I<br />
tried doing business here in California once, and as a result, I've<br />
been in PRISON for the last 10 years!" Of course, I said it as<br />
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