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RUNNING A SUCCESSFUL REIA MEETING A good friend of mine who's very successful in real estate and a variety of other businesses once said, "I'd rather not sit in an airplane while it's going down. Instead, I'd rather just jump out of the plane and build my parachute on the way down." While that sounds a little scary, it's worked out pretty well for him. I would encourage you to take the same approach in our marketing plan. All of the suggestions in this chapter can be used together. A successful promotional campaign will make use of a variety of different methods that all complement each other. These methods work together, each one strengthening the other, until you've created a truly irresistible campaign that has people beating down the doors to your event. Always keep the big picture in mind and develop a total campaign strategy that targets as many different niches, groups, and individuals as possible. While each one of these methods is helpful, using them together is what makes them truly powerful. Take some time to create a full-featured campaign strategy that not only focuses on an individual event but considers the success of the group and all future events as well. This is the key to hosting one incredibly popular event after another. Review Checklist For Chapter 3 Your REIA Group's Website Does your REIA group have a website? Does it have information about the objectives of the group? Can someone find out how to attend meeting through your website? Is there information about the group's leaders? Does it contain pictures or videos of past events? 100
LARRY GOINS AND SHAUN MCCLOSKEY Is it regularly updated? The Opt-In List Does your website have an opt-in form to collect emails? Are you offering a good incentive to encourage people to submit their email address? Are you effectively managing your list? Do you regularly send useful and educational information to your list? Are you informing your list of upcoming meetings, events, and product launches? Social Media Does your REIA group have a Facebook Fan Page? Do you have a Twitter account? Is your group networking through LinkedIn? Do you post information about meetings and events on MeetUp? Do you regularly update your social media pages? Are they linked back to your group's website? Cellphones Are you collecting cell phone information from members and attendees? Have you made submitting cellphone information an enticing prospect for your members and attendees? Are you using a voice or text blasting service to contact the entire list at once? 101
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Definitive Guide to Running a Succe
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DEFINITIVE GUIDE TO WITH A NATIONAL
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CONTENTS FOREWORD .................
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FOREWORD evenue-generating Real Est
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ABOUT THE AUTHORS Larry Goins arry
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Chapter 1: What Makes An Organizati
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In Closing e hope you have enjoyed
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