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LARRY GOINS AND SHAUN MCCLOSKEY<br />

of the other <strong>REIA</strong>s in your area are doing this. It's just one more<br />

thing that sets you apart from other <strong>REIA</strong>s in your area.<br />

Who Should Follow Up?<br />

There are a couple of options when it comes <strong>to</strong> follow-up calls. If<br />

time is your biggest enemy, you don't always need <strong>to</strong> do the calling<br />

yourself. Many groups will choose <strong>to</strong> do it themselves, and if you're<br />

going <strong>to</strong> go this route, I would suggest having prominent members<br />

of the group do it. If the person making the calls was also one of the<br />

people on stage during the event, they will have a much easier time<br />

pulling in additional sales. The person they call will be impressed<br />

that someone who was on stage <strong>to</strong>ok the time <strong>to</strong> personally call<br />

them.<br />

This is a special, personal <strong>to</strong>uch that people will not usually expect.<br />

Most people are used <strong>to</strong> dealing with faceless corporations who<br />

utilize call centers staffed with people who could care less. When<br />

they receive a phone call from one of the biggest members of your<br />

group, however, they can't help but take notice. They aren't used <strong>to</strong><br />

this level of personal interaction and it will really stick with them.<br />

The problem some groups face is their events are just <strong>to</strong>o darned big<br />

<strong>to</strong> give that personal attention. What a problem <strong>to</strong> have, right? The<br />

attendance list may include hundreds of people and the group<br />

leaders simply don't have the time <strong>to</strong> personally call each person.<br />

Fortunately, some speakers will offer <strong>to</strong> handle the follow up for<br />

you.<br />

I actually have a dedicated team of people in my office in Lake<br />

Wylie, SC who handle this process. There have been plenty of cases<br />

where the <strong>REIA</strong> group leaders asked for my help <strong>to</strong> take care of<br />

following up with the attendees. In this case, I'll utilize my trained<br />

staff whose job it is <strong>to</strong> call up each and every person, talk <strong>to</strong> them<br />

about the event, then help them get started with the product they<br />

purchased and <strong>to</strong> close sales <strong>to</strong> the ones that didn’t purchase at the<br />

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