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LARRY GOINS AND SHAUN MCCLOSKEY<br />
of the other <strong>REIA</strong>s in your area are doing this. It's just one more<br />
thing that sets you apart from other <strong>REIA</strong>s in your area.<br />
Who Should Follow Up?<br />
There are a couple of options when it comes <strong>to</strong> follow-up calls. If<br />
time is your biggest enemy, you don't always need <strong>to</strong> do the calling<br />
yourself. Many groups will choose <strong>to</strong> do it themselves, and if you're<br />
going <strong>to</strong> go this route, I would suggest having prominent members<br />
of the group do it. If the person making the calls was also one of the<br />
people on stage during the event, they will have a much easier time<br />
pulling in additional sales. The person they call will be impressed<br />
that someone who was on stage <strong>to</strong>ok the time <strong>to</strong> personally call<br />
them.<br />
This is a special, personal <strong>to</strong>uch that people will not usually expect.<br />
Most people are used <strong>to</strong> dealing with faceless corporations who<br />
utilize call centers staffed with people who could care less. When<br />
they receive a phone call from one of the biggest members of your<br />
group, however, they can't help but take notice. They aren't used <strong>to</strong><br />
this level of personal interaction and it will really stick with them.<br />
The problem some groups face is their events are just <strong>to</strong>o darned big<br />
<strong>to</strong> give that personal attention. What a problem <strong>to</strong> have, right? The<br />
attendance list may include hundreds of people and the group<br />
leaders simply don't have the time <strong>to</strong> personally call each person.<br />
Fortunately, some speakers will offer <strong>to</strong> handle the follow up for<br />
you.<br />
I actually have a dedicated team of people in my office in Lake<br />
Wylie, SC who handle this process. There have been plenty of cases<br />
where the <strong>REIA</strong> group leaders asked for my help <strong>to</strong> take care of<br />
following up with the attendees. In this case, I'll utilize my trained<br />
staff whose job it is <strong>to</strong> call up each and every person, talk <strong>to</strong> them<br />
about the event, then help them get started with the product they<br />
purchased and <strong>to</strong> close sales <strong>to</strong> the ones that didn’t purchase at the<br />
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