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LARRY GOINS AND SHAUN MCCLOSKEY
to will also be REIA group leaders and will be able to give you an
honest assessment of the speaker. They have hosted exactly the
same type of event and can give you an idea about how well it went.
If you contact a speaker and they refuse to give you any references,
that is a warning sign. Successful speakers are always willing to talk
about their past events and will understand the need for references.
Someone who doesn't provide this information is probably hiding
something and will likely get bad reviews from the people who
hosted these past events.
I (Shaun McCloskey) was recently asked to be a keynote speaker at
a National REIA Conference where there were approximately 150
REIA owners from all over the country present. They asked me to
come and speak about much of what you're reading in this book
(How to run a Profitable REIA from a Speakers Perspective). As a
speaker, I was not allowed to attend the session they had
immediately before I went on stage. That session was called, "The
Good, the Bad, and the Ugly." It was a closed room session where
each of the REIA owners from around the country were given full
permission to openly discuss all of the good, bad, and ugly about
any speaker they had speak at their group that year. From what I
heard, no one held back. Some speakers were bashed for not having
marketing materials at all. Some were bashed for having very low
sales. Some were praised for speaking on relevant subjects that
riveted the audience and kept them glued to their seats. Others were
praised because they gave away great free content to the REIA and
really promoted and encouraged the people in the room to become
members. Others were praised for knocking it out of the park with
sales. The bottom line is, both good and bad news travels fast in this
industry, so don't be afraid to ask for references.
Keep in mind, as a speaker, I'm going to do the exact same thing.
While the REIA association presidents and owners were in their
room having a "Good, Bad, and Ugly" party, myself and a handful
of other speakers got our own room and did a little "Good, Bad, and
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