Z_Definitive_Guide_to_Running_a_Successful_REIA_Meeting_Reduced_size

LARRY GOINS AND SHAUN MCCLOSKEY
members with the best communication skills should be the ones
interacting with the customers.
The payment processing system is key to getting people in and out
quickly. As people choose their products and line up to pay, the
cashier can become overwhelmed quickly. You need to avoid any
sort of problems at this point in the sale, so I always recommend a
specific process for this step.
I'll have customers line up when they're ready to pay. A staff
member will take their stack of products and keep them together
with the customer's credit card. Another person will then process the
payments, print receipts, and call out names. The customers can then
come back to pick everything up. This keeps the sales running
smoothly and helps your sales staff keep track of what they're doing.
The key is to get their order form quickly along with their credit
card or other form of payment. Do not make your eager buyers wait
to give you their money. They're ready to give it to you; you should
be ready to process it!
I'm going to encourage you to do something that goes against the
grain of what most people will tell you. If at any point in the process
you're having a hard time running payments because of a problem
with your merchant account processing or even a lack of staff, I
would rather see you get the product into the hands of the customer
and send them on their way without processing their payment (you
can always process payments later) than see them frustrated that the
process is taking too long and have them change their mind. When I
tell some REIA owners this, many of them freak out, saying, "Yeah,
but what if I give them their product and their credit card doesn't go
through?" First of all, it happens, but it doesn't happen very often.
When it does happen, you do what needs to be done and keep
moving forward.
Let's assume you did as I'm recommending. You've given the
customer their product, you run their payment later, and the payment
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