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Enron Corp. - University of California | Office of The President

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is one <strong>of</strong> the only games in town when choosing a high-quality, reliable, and<br />

scalable content provider. In our view, this deal is a great endorsement <strong>of</strong> its<br />

capabilities.<br />

We reiterate our Buy rating on <strong>Enron</strong> with a target price <strong>of</strong> $105.<br />

243. On 7/19/00, Deutsche Bank issued a report on <strong>Enron</strong>. It rated <strong>Enron</strong> a "Buy" and<br />

forecast 00 and 01 EPS <strong>of</strong> $1.38 and $1.58 and a 16% three-year EPS growth rate for <strong>Enron</strong>. It also<br />

stated:<br />

ENRON CORPORATION "BUY"<br />

Another First!<br />

• <strong>Enron</strong> and Blockbuster to launch entertainment on-demand service via <strong>Enron</strong><br />

Intelligent Network.<br />

* * *<br />

Today, <strong>Enron</strong> announced that it has entered into a 20-year exclusive agreement with<br />

Blockbuster Inc.<br />

* * *<br />

... Beginning in 2001, Blockbuster expects to extend the service to other domestic<br />

and international markets. For the first time, customers should be able to choose<br />

from a large library <strong>of</strong> movies ... and will be able to enjoy VHS-quality or better with<br />

VCR-like control (pause, rewind, stop).<br />

* * *<br />

"Entertainment on-demand is perhaps the most visible example <strong>of</strong> the power <strong>of</strong><br />

<strong>Enron</strong>'s broadband applications.... [W]e have put together the 'killer app' for the<br />

entertainment industry," said <strong>Enron</strong> CEO Kenneth L. Lay.<br />

* * *<br />

We believe that this major and unique contract for its broadband service is a most<br />

promising and potentially rewarding one for <strong>Enron</strong>, and should go a long way to<br />

increasing the recognition its for broadband services, which is well deserved.<br />

* * *<br />

We reiterate our "Buy" recommendation on the ENE common stock and our 12-<br />

18 month $96 target price ....<br />

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