09.02.2013 Views

Enron Corp. - University of California | Office of The President

Enron Corp. - University of California | Office of The President

Enron Corp. - University of California | Office of The President

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

• the delivery and management <strong>of</strong> energy commodities and capabilities<br />

to end-use retail customers in the industrial and commercial business<br />

sectors;<br />

• the development <strong>of</strong> an intelligent network platform to provide<br />

bandwidth management services and delivery <strong>of</strong> high bandwidth<br />

communication applications;<br />

• the transportation <strong>of</strong> natural gas through pipelines to markets<br />

throughout the United States; and<br />

• the generation, transmission and distribution <strong>of</strong> electricity to markets<br />

in the northwestern United States.<br />

Wholesale Services<br />

<strong>Enron</strong>'s wholesale business includes its worldwide wholesale energy and<br />

other commodities businesses and operations in developed markets such as North<br />

America and Europe, as well as newly deregulating or developing markets, including<br />

Japan, Australia, South America and India.<br />

<strong>Enron</strong> builds its wholesale business through the creation <strong>of</strong> networks<br />

involving selective assets ownership, contractual access to third-party assets and<br />

market-making activities. Each market in which <strong>Enron</strong> operates utilizes these<br />

components in a slightly different manner and is at a different stage <strong>of</strong> development.<br />

This network strategy has enabled <strong>Enron</strong> to establish a significant position in its<br />

markets. Wholesale services can be categorized into two business lines: (a)<br />

Commodity Sales and Services and (b) Assets and Investments. Activities may be<br />

integrated into a bundled product <strong>of</strong>fering for <strong>Enron</strong>'s customers.<br />

Commodity Sales and Services. <strong>Enron</strong> provides commodity delivery and<br />

predictable pricing to its customers through forwards and other contracts. This<br />

market-making activity includes the purchase, sale, marketing and delivery <strong>of</strong> natural<br />

gas, electricity, liquids and other commodities, as well as the management <strong>of</strong> <strong>Enron</strong>'s<br />

own portfolio <strong>of</strong> contracts. This market-making activity is facilitated through a<br />

network <strong>of</strong> capabilities including selective asset ownership. In late 1999, <strong>Enron</strong><br />

launched an internet-based e-commerce system, <strong>Enron</strong>Online, which allows<br />

wholesale customers to view <strong>Enron</strong>'s real time pricing and complete commodity<br />

transactions with <strong>Enron</strong> as principal, with no direct interaction.<br />

Assets and Investments. <strong>Enron</strong> makes investments in various energy and<br />

certain related assets as a part <strong>of</strong> its network strategy by either purchasing the asset<br />

from a third party or developing and constructing the asset. In most cases, <strong>Enron</strong><br />

operates and manages such assets. Additionally, <strong>Enron</strong> invests in debt and equity<br />

securities <strong>of</strong> energy and technology-related businesses, which may also utilize<br />

<strong>Enron</strong>'s products and services.<br />

- 435 -

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!