GE - Billy Blue Communication Design

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We bring good things to life.
We bring good things to life.
We bring good things to life.
We bring good things to life.
We bring good things to life.
Using Other Colors
GE Identity Program 132, Color GE Identity Website: www.ge.com/identity
132.20
In promotional media, use any appropriate color
in bars, bands, or full-bleed backgrounds, and do
either of the following, whichever maintains
strong contrast and high legibility:
• Use the reverse signature Monogram with white
in all the signature elements (and the background
color in the field).
•Use the positive signature Monogram with black
in all the signature elements (and the background
color in the letters/curlicues).
As an option, use
•the positive signature Monogram with
- black in the field
- white in the letters/curlicues
•black signature typography
•a black (or, not shown, Laser Red) Laser Line
As an option, use Laser Red in the Laser Line
where the background color provides sufficient
contrast.
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