GE - Billy Blue Communication Design

one-third fold line
The salutation and body
of the letter always begin
below the top third of the
folded letterhead.
For short letters, leave more
than three line spaces
between the address and
salutation.
On personalized letterheads,
the sender’s name and title
may be omitted, if desired.
g GE
Day Month Year
Addressee’s Name
Addressee’s Title
Business Title
Street Address
City, State (if applicable) Postal Code
Nation (if applicable)
Salutation:
Standard Letterhead Format
outside North America
This letter demonstrates the approved block-left typing format, which complements
all GE letterheads outside North America.
Each line of typing, including the first line of each paragraph, aligns with the left
side of the Monogram. The right margin is a minimum of 25 millimeters, and
there is one line space between each paragraph.
The date and address are typed in the top third of the folded letterhead, with the
salutation below the fold. To create this arrangement, type the date three to nine
lines below the red line (depending on the number of lines in the typed address)
and leave one line space between the date and the address. Leave at least three
line spaces between the address and salutation and leave one line space between
the salutation and the first line of the letter.
At the end of the letter, leave one line space above the complimentary close and
four line spaces between the complimentary close and the sender’s name. Leave
two line spaces below the sender’s name or title and single-space any additional
information.
Complimentary close,
Sender’s Name
Sender’s Title
SI/ti
enclosure
cc:
First Name
Second Name
Saudi American General Electric Company Ltd.
Eastern Corporation Building, 4th Floor
Dhabab Street, P.O. Box 10211, Riyadh, Saudi Arabia
966-1-406-7622, Fax: 966-1-404-1561, 966-1-406-8672
Saudi Arabia
GE Identity Program 265, Formatting Stationery outside North America GE Identity Website: www.ge.com/identity
265.02