GE - Billy Blue Communication Design

To differentiate and
emphasize items in
the general information
area, use the
following specifications
for typography
and graphic devices.
These specifications
are shown in the
examples on the
following pages.
Typography and text placement
Use only Univers Condensed in forms.
• For general information, use 8/8-point Univers 47.
• For emphasis, use 8/8-point Univers 67.
Place the baseline of type 8 points below a
horizontal rule and 3 points to the right of a
vertical rule.
Set blocks of copy flush left, ragged right.
For full sentences, use standard capitalization.
For incomplete sentences and labels, use an
initial capital letter in the first word only.
Reversed type: Use 8/8-point Univers 67. Place
the baseline 8 points below the top edge of the
bar and 3 points to the right of its left edge.
Form number: Use 6-point Univers 47. Place the
baseline 1 pica above the bottom trim edge of
the form, aligned at the left margin of the form.
Distribution instructions: Use 8-point Univers 68*
to identify distribution copies. Place the baseline
1 pica from the bottom trim edge of the form.
Rule weights
•To structure information, use 1 ⁄2 - point horizontal
and vertical rules.
• For emphasis, use 2 - point horizontal and vertical
rules.
Vertical spacing
Horizontal rules must fall on the lines of the
l-pica grid (see pages 06 and 07). One pica
of vertical space can accommodate a line of
information generated by hand, typewriter, or
computer. Note: Because a prompt is usually used
to request information (for example, “Address”
or “Priced by”), 2 picas of space are required to
accommodate a single-line response. Each
additional pica of space gives the respondent an
extra line.
Horizontal bars
Use horizontal bars for additional emphasis or
to structure information. A horizontal bar
extending the width of a form can be used to
separate the graphic signature area from the
general information area (see the example on
page 05). To fit the horizontal grid, bar widths
must be multiples of 1 pica. Reverse type from bars.
Forms General Information Area
Specifications
GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
270.10
Vertical rules
Use vertical rules to divide information or
columns. Do not use vertical rules along the
right or left margins. Connect the bottom of
each vertical rule to a horizontal rule. Do not
connect the top of a vertical rule to a horizontal
rule. Instead, align the top of each vertical rule
with the top of the adjacent capital letter.
Dashed l ⁄2 -point vertical rules can provide
additional differentiation; for example,
a separate cents column can be created within a
larger price column (see the example on page 16).
Open circles
Use open circles instead of boxes for checklists.
Circles should have a l ⁄2 - point rule weight with
a 9-point diameter. Place the circle 3 points from
the following copy and center it opposite the
height of the initial capital letter.
Screens
A 10 percent black screen can be used to
differentiate a particular area within a form
(see the examples on pages 11 and 13).
Colors
• For the primary color on all forms, use black.
• To highlight important information or instructions,
use Laser Red.
If Laser Red is used, the Laser Line in the
graphic signature should also be reproduced in
Laser Red.
Notes:
• The Laser Line is the only element of the
graphic signature that may be reproduced in red.
Do not use red in the signature Monogram or
form title.
•To maintain the distinction of the Laser Line, do
not use Laser Red in other fine lines.
continued
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique