GE - Billy Blue Communication Design

T 7 0 0
6500 HOURS.
In the most demanding conditions, the T700 has
proven itself again and again. This T700 combustor
is ready for more action after already having logged
6,500 hours without repairs in tough North Sea
duty. Such operating experience is 5-10 times
longer than previous combustor designs. GE ’s
advanced technology —setting new standards of
excellence.
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GE Aircraft Engines
We bring good things to life.
Print Advertising Examples
Graphic signatures
may be positioned at
the top or bottom of
an advertisement.
In the same advertisements
on page 15, the
graphic signatures are
placed at the top of the
format.
Generally, the elements
of a graphic signature
are aligned with
strong verticals in an
advertisement.
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
241.14
F 1 1 0
e
PROVEN
POWER
The performance and future of
the F404 knows no bounds. In fact,
the world standards for fighter/
attack engine reliability maintainability
and operability are being set
by F404s. Proven in the F-18s of
four nations at 16,000 pounds of
afterburning power...and in 18,000
pound thrust and non-afterburning
derivatives developed for advanced
fighter/attack aircraft. And a more
advanced 20,000 pound core engine
has already been tested for
advanced F404 missions into the
21st century. F404s...setting new
standards of excellence, now and
far into the future.
GE Aircraft Engines
We bring good things to life.
In these examples, the
signature Monogram
and signature typography
are aligned with
the copy blocks.
Note: The signature
Monogram should not
be centered in a format.
As shown in the example
at the left, the entire
graphic signature may
be centered to align
with a single centered
copy block.