GE - Billy Blue Communication Design

e
Preferred
Long Mark
Alternative
e
e
Preferred
e
Alternative 1
e
Alternative 2
Long Mark
e
Long Mark
Long Mark
Long Mark
Long Mark
Joint Ventures
Joint Marks, continued
GE Identity Program 343, Joint Ventures Name & Trademark Practices GE Identity Website: www.ge.com/identity
343.34
• Position the Monogram/square to the left
of the other mark/rectangle. The height of the
enclosing shapes must be equal.
As an alternative, the Monogram/square may
be placed to the right of the mark/rectangle.
Note: No other configuration is acceptable;
do not position the Monogram/square above
or below the other mark/rectangle.
• Leave space between the enclosing shapes.
The minimum space between the two shapes
equals the thickness of the narrowest portion of
the curlicues in the Monogram; this space may
be larger. Do not join the two shapes together;
do not connect or intertwine the Monogram with
the other mark.
• Use one of the following color treatments:
- Preferred: Use Platinum Grey in the background
of both enclosing shapes; reverse the Monogram
and the other mark in white, off-white, or very
light grey.
- Alternative 1: Use Platinum Grey in the background
of the square enclosing the Monogram;
reverse the Monogram in white, off-white, or very
light grey. Use another color (such as the partner’s
standard color) in the background of the
rectangle enclosing the other mark; reverse the
other mark in white, off-white, or very light grey.
- Alternative 2: Use any appropriate color in the
background of both enclosing shapes; reverse
the letters/curlicues of the Monogram and the
other mark in white, off-white, or very light grey.
continued