GE - Billy Blue Communication Design

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Use the Monogram alone when there is no room
for signature typography or the typography
cannot be reproduced at high quality.
Note: The minimum identification on all GE brand
products is the Monogram, which has been used to
identify entry-level products—those with the
fewest features or enhancements.
Generally, the minimum diameter of the
Monogram is 50-point GE Logo Font ( 1 ⁄2 inch
or 12.5mm diameter). The minimum clear space
surrounding the Monogram used alone is equal
to 1 ⁄4 the diameter of the Monogram, as shown in
the example at the top left.
Do not use secondary design marks such as
logotypes, symbols, or icons. Instead, use a
secondary word mark either
• in the signature,
- typeset in
· Univers 68 or 48* or a combination
· ITC New Baskerville Italic
- sized so the capital height is 1 ⁄4, 1 ⁄3, 1 ⁄2, or 3 ⁄4
the diameter of the signature Monogram
(as described in document 131, Graphic Signatures,
page 33)
- colored the same as the signature Monogram:
black, Platinum Grey, or white. (For more
information, see document 132, Color.)
• outside the signature, using any appropriate
- program font or combination of program fonts,
including any in these series:
· Univers (including Condensed and Extended)
· ITC New Baskerville (including small capitals
and oldstyle figures)
- size; there are no restrictions on type size
- color; there are no restrictions on type color
Note: When used outside a graphic signature,
a secondary word mark may be endorsed by
a signature, as shown in the example at the lower
left. For more information on using graphic
signatures as endorsements, see document 131,
Graphic Signatures, page 37.
Product Guidelines,
continued
GE Identity Program 210, Products GE Identity Website: www.ge.com/identity
210.03
For all typography appearing on a product, including
instructions and control markings, use any typeface
in the Univers or ITC New Baskerville series,
preferably typeset in initial capital and lowercase
letters. (Note: Although an all-capital setting is
acceptable, generally such a setting is the visual
equivalent of a shout or bellow, which tone should
normally be avoided. For more information, see
document 133, Typography.)
Reproduce the Monogram so the
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letters/curlicues are lighter than the
field, as shown in the top example
at the right. The letters/curlicues are
never darker than the field. To ensure
correct reproduction, use the correct
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positive or reverse signature Monogram
in GE Logo Font—a custom font
that contains, instead of the alphabet,
all versions of the signature and Dynamic Monograms.
It is available from the GE Identity Website.
(For information on using this font, see document
382, GE Logo Font.)
At small sizes or when reproduction is coarse,
the area where the curlicues join the circle may
fill in slightly.
Use color according to the guidelines in document
132, Color. Metallic colors such as silver or gold may
be used in product identification elements.
Reproduction Materials
For computer artwork, the following reproduction
materials are available from the GE Identity
Website to all GE employees and their suppliers:
• GE Logo Font, containing all versions of the
signature and Dynamic Monograms
• authentic versions of the program typefaces:
- Univers and Univers Condensed
- ITC New Baskerville
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique