GE - Billy Blue Communication Design

Examples are reductions
of 11 x 8 1 ⁄2 - inch formats.
%
of
Respondents
100%
Original print presentation
57%
12%
45.5%
Company A
(N=177)
1 Source: Customer survey question IV-03
Redesign with Univers 68 and 55
Contact by Third-Party Service Suppliers Last Year
(% of Respondents)
52.5%
19.7%
44.9%
Company B
(N=242)
39.5%
11.7%
47.1%
42.5% 35.4% 41.2%
Company C
(N=86)
38.8%
10.5%
50%
Company D
(N=98)
36.8%
5.7%
Company E
(N=193)
04
Section 04: Charts & Graphs
Multiple Bar Charts
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity
56.3%
29%
50%
39.5% 38% 45.2%
Contact by third-party service suppliers last year
(% of respondents)
Contacted by
one supplier
Contacted by
two or three
suppliers
Contacted by
four or more
suppliers
57%
12%
Company A
(N=177)
Source: Customer survey question
45.5%
52.5%
19.7%
44.9%
Company B
(N=242)
39.5%
11.7%
47.1%
Company C
(N=86)
38.8%
10.5%
50%
Key
Company D
(N=98)
Company F
(N=214)
4.8%
Contacted by one service supplier
Contacted by two or three suppliers
Contacted by four or more
36.8%
5.7%
56.3%
Company E
(N=193)
29%
4.8%
50%
42.5% 35.4% 41.2% 39.5% 38% 45.2%
1
Company F
(N=214)
248.04.06
The multiple bar chart in the
original print presentation at the
left uses the following unnecessary
elements:
• distracting screens
• legend
• white box labels for bar parts
Compared to the chart above, the
example at the left shows that
• colors can differentiate the bar
parts without the visual distraction
of coarse screens
• bar part labels, displayed in a large
size to the left of the first bar and
colored the same as each bar part,
eliminate the legend and are easier
to read
• bar part percentages, displayed in
a large size to the right of each bar,
are easier to read
• the vertical line indicating 100
percent can be eliminated since no
scale is required
continued