GE - Billy Blue Communication Design

Horizontal format
11" x 8 1 ⁄2 "
8 1 ⁄2
10
4 1 ⁄2
General
information
area
6
General
information
area
1 1 ⁄2
8pt
1 1 ⁄2
8pt
g
g
Priority Information Area
Use the priority information area (indicated in
light blue) for only
• information that needs to be found quickly
(for example, a serial number)
• critical instructions (for example, “Internal
use only”)
This information may be structured using
1 ⁄2 -point rules, 12 picas long and 2 picas apart.
GE Lighting Purchase Order
General Electric Company
GE Employee Benefits Plans
Beneficiary Designations
General Electric Company
Structuring Information in a Form,
continued
270.07
General Information Area
A 1- pica horizontal grid helps to structure the
information in this area. One pica of vertical space
can accommodate a line of information generated
by hand, typewriter, and most computers.
Horizontal rules, bars, or screens must fall on the
lines of this grid. For detailed specifications, see
pages 10 and 11.
Graphic signature area Priority information area
2 2 1 ⁄2 3
Title: 1 line
Title: 2 lines
Measurements are given in picas and points (pt).
Margin dimensions are the minimum recommended.
Blue horizontal rules indicate the 12-point grid.
Examples are shown at a reduced size.
26 maximum 12
2
GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
continued
2
2
2
Units
of 1
pica
2
2
2
Units
of 1
pica