GE - Billy Blue Communication Design

Employee’s Name
& Title
Corporate Function,
Legal Name,
& Delivery Address
Contact
Numbers
Andrew J. Harman
Manager
The employee’s name is typeset in 8/9 Univers
68 and the title in 8/9 Univers 48, both to match
the correct example on page 20. Provided
the length of the typeset title does not exceed
2 1 ⁄4 inches (57mm), it appears on one line;
otherwise, two lines are used.
Corporate Marketing Communications
General Electric Company
3135 Easton Turnpike, Fairfield, CT 06431
The name of the corporate function, legal name,
and delivery address are typeset in 8/9 Univers
48 to match the correct example on page 20.
Note: The complete delivery address, including
the post office box number (only if required),
street address, suite number (only if required), city,
state, and postal code is placed on a single line,
provided it does not exceed
• on business cards, 2 inches (51mm)
• on letterheads and envelopes, 2 1 ⁄4 inches (57mm)
Contact numbers
• appear on one line, provided the length of the
typeset line does not exceed
- on business cards, 2 inches (51mm)
- on letterheads, 2 1 ⁄4 inches (57mm)
•are typeset in 8/10-point Univers 48 to match
the correct example on page 20. A comma
and a word space separate consecutive contact
numbers on one line.
203 373-3056
• The telephone number area code is typeset without
parentheses, a word space separates the area
code from the prefix, and a hyphen separates the
prefix from the last four digits.
DC: 229-3056
• The Dial Comm number is preceded by “DC:”
and a word space, and a hyphen separates the
prefix from the last four digits.
Typesetting Specifications
for Stationery for Corporate Staff,
continued
Syndi Beth Doctors
Manager – Corporate Public Relations
GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity
262.21
When a title consists of a functional description
(such as “Manager”) and the name of an organizational
element, an en dash (–) with a word
space on either side is used to separate the parts
of the title.
To facilitate this one-line setting, do the following:
• Use abbreviations. Use “Blvd.” for Boulevard and
“N.” for North, for example; use approved postal
abbreviations for all state names.
• Use commas to correctly punctuate the address.
A longer address would be placed on two lines.
One line would contain the post office box number
(only if required), street address, and suite
number (only if required). The other line would
contain the city, state, and postal code.
Fax: 203 373-2992
• The facsimile number is preceded by “Fax:”
and a word space, and it is typeset like the
telephone number.
Pager: 203 838-2123
• Other communication numbers are preceded by
“Pager:”, “Cell:”, or “Home:”, as appropriate, and
a word space, and they are typeset like the
telephone number.
3135 Easton Turnpike, Fairfield, CT 06431
203 373-3056, DC: 229-3056, Fax: 203 373-2992
The first line of contact numbers is positioned
flush left below the address block, separated by
an additional 1 point of line space, as shown
above.
continued