GE - Billy Blue Communication Design

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g Stuart L. Barber Staff Executive and Chief Economist Economic Research and Forecasting General Electric Company 3135 Easton Turnpike, Fairfield, CT 06431 203 373-2562, DC: 229-2562, Fax: 203 373-2567 Stuart.Barber@corporate.ge.com General Guidelines for Stationery for Corporate Staff Space-Saving Conventions GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity 262.10 To fit the information required on a business card, three conventions are used in that item and, for consistency, in all GE stationery: The delivery address, including the city, state, and postal code, appears on one line whenever possible. Abbreviations are used in the address block. Labels are used only to differentiate similar contact numbers. Thus, for example, the first contact number, the direct-line telephone number, is not labeled. To differentiate the second number from the first, the abbreviation “DC:” for Dial Comm or “Fax:” for facsimile is used. No labels are used with the e-mail address because its unique form clearly identifies it to anyone who can use it. Standard & Executive Stationery For several stationery items, specifications are provided for both a standard and an executive version. In each, the content and layout are identical. The differences between the two versions are only the • paper stock • reproduction method Personalized Stationery Letterheads and envelopes imprinted with an employee’s name and job title are personalized stationery. Personalization is available in both standard and executive stationery. Stationery Supplier Periodically, GE Corporate Sourcing requests bids from suppliers to provide corporate staff and GE businesses with stationery at reduced costs using online order fulfillment. Information on currently authorized suppliers is available at the GE Identity Website.
Address block 1. Employee’s name ————————— Stuart L. Barber 2. Job title ———————————— Staff Executive and Chief Economist 3. Corporate function name —————————————— Economic Research and Forecasting 4. Legal name (required) ——————————————— General Electric Company 5. Delivery address ————————————————— 3135 Easton Turnpike, Fairfield, CT 06431 6. Contact numbers ————————————————— 203 373-2562, DC: 229-2562, Fax: 203 373-2567 7. E-mail address —————————————————— Stuart.Barber@corporate.ge.com Number of lines in address block: Preferred: 7, as shown at right Maximum: 8 Address Block For typesetting specifications, see page 20 and the following pages: 1.& 2. Employee’s name and job title, page 21 3.& 4. Corporate function name and legal name, page 21 5. Delivery address, page 21 6. Contact numbers, page 22 7. E-mail address, page 22 g 1. Employee’s name. Use any combination of initials, nicknames, and full names, followed by academic degrees, as desired. 2. Job title. Use the title associated with the employee’s job function. Although long titles can occupy two lines when required, if two lines are required for the delivery address and/or contact numbers (see below), a two-line job title can be shortened to occupy one line. 3. Corporate function name. Use the name commonly used for the corporate staff function. 4. Legal name (required), the full formal name under which GE operates as a lawfully registered entity,“General Electric Company.” 5. Delivery address. Whenever possible, the delivery address appears on one line and includes the post office box number (only if required), street address, suite number (only if required), city, state, and postal code. To facilitate this one-line setting, use abbreviations such as “Ave.” for Avenue, “St.” for Street, “N.” for North, “NW” for Northwest, and so on; and approved postal abbreviations for state names. Copy Elements for Stationery for Corporate Staff GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity 262.11 Note: Whereas all component and licensed affiliate stationery items feature a communicative name, stationery for corporate staff does not. No name is used above the Laser Line in the graphic signature at the top of a stationery item. Instead, the name of the corporate function appears in the address block. 6. Contact numbers. To save space, • use only the contact numbers required to conduct business. Generally, such numbers include only the directline telephone, Dial Comm, and facsimile numbers, which can usually be typeset on one line. • use labels only to differentiate similar contact numbers. The first contact number, the direct-line telephone number, is not labeled. To differentiate the following telephone numbers from the first, use the abbreviations “DC:” for Dial Comm, “Fax:” for facsimile, and “DC Fax:” for Dial Comm facsimile. Label other required numbers “Pager:”, “Cell” for a cellular or mobile telephone number, “Home:”, and so on. Note: The number-star access code (for example, 6*) required to place a Dial Comm call varies according to the country where the call is placed —not the location of the Dial Comm number. Since the number-star access code is unrelated to the Dial Comm number, it is not used in stationery. 7. E-mail address. To emphasize it, use the employee’s e-mail address as the first entry of the last line in the address block whenever possible. Note: The unique form of the e-mail address clearly identifies it to anyone who can use it, making a label redundant; do not use the word “E-mail,” “Internet,” or other labels with this address.
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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These guidelines apply to affiliate
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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Identification Elements: Primary si
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Edward Tufte’s book, The Visual D
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a When the Monogram i
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` shift 1 2 q a Gg We bring To prod
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g Signature g Signature g Signature
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g g g g Signature Typography Signat
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FAQ : g Basic Standards Frequently
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FAQ: Basic Standards, continued 391
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FAQ: Advertising & Branding, contin
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Reproduction Materials e Contained
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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V e r s a t i l e T o a s t i n g e
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Marketing Communications Gg GE Iden
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g g g g GE Aircraft Engines We brin
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e Print Advertising Examples F 1 1
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Introducing a line of built-in appl
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e e GE GE Aircraft Engines We bring
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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Use color correctly. • In a graph
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For an explanation of the promotion
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When a single photograph or illustr
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The first step in developing a prod
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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HQ to link with live videoconferenc
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Keep the masthead clear of any symb
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Typeset headlines in ITC New Basker
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g Virginia Wilson GE Transportation
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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A. Address block g 1. Employee’s
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General Specifications Too tight Co
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Contact Numbers E-mail Address Robe
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff Cont
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Address block 1. Employee’s name
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Employee’s Name & Title Corporate
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Formatting Stationery in North Amer
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Addressee’s Name Month Day, Year
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Standard Envelope The address is ty
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Airmail Envelope The address is typ
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The address is typed to align with
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Stationery for Businesses outside N
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A. Address block g 1. Employee’s
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General Specifications Typesetting
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Contact Numbers Website Address (Op
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All dimensions are given in millime
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Formatting Stationery outside North
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one-third fold line The salutation
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center line The address is typed to
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Forms & Checks Contents GE Identity
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• Speak in a language your audien
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The word “form” generally shoul
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Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
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For general information, use 8/8 -p
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The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
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Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
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gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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affiliate an independent legal enti
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gletters /curlicues Laser Line the
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signature content the message conta
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GE - Billy Blue Communication Design

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