GE - Billy Blue Communication Design

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Predesign Planning Before tackling the details of designing a form, consider the following issues: • Redundancy - Can you use an existing form? - If a new form is required, can you consolidate any existing forms with the new form to create one that serves the needs of others, reduces waste, and avoids redundancy? (See page 12.) •Processing - How will the form be · filled out (by hand, typewriter, or computer)? · processed (faxed, photocopied, or mailed)? · stored (punched at the left or top margin for a loose-leaf binder or clasp file folder, microfilmed, reentered as computer data)? - What minimum margins are required on all sides of the form to avoid loss of information when using office machines to process the form throughout its life-cycle? (See page 16.) Forms Requirements, continued 270.04 • Distribution Can the number of multiple copies be reduced to simplify distribution? • Format and size -Which format—vertical or horizontal—is best suited to collect, store, distribute, and retrieve the required information? - Is a particular format or size required for manual or machine processing? - Is an exceptional form size or a multi-page form required? (See pages 13 and 14.) • Information priorities Can your requests for information be categorized as essential, important, less important, and optional or dispensable? This classification will help the designer develop an appropriate layout. • Emphasis and differentiation -What information needs to be placed under a heading, reversed from a bar, or otherwise emphasized or subdued? -Will some parts of the form require no response or be intended for internal use only? (See page 16.) • Response space How much room will respondents need to supply the desired information? • Review Before printing, who should review the form design to ascertain its clarity, correctness, and completeness: users, processors, forms manager, legal counsel, others? Reproduction Materials For computer artwork, the following reproduction materials are available from the GE Identity Website to all GE employees and their suppliers: • GE Logo Font, containing all versions of the signature and Dynamic Monograms • approved versions of the program typefaces: - Univers and Univers Condensed - ITC New Baskerville GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
The word “form” generally should not be used in a form title. Nevertheless, here it is required to differentiate a particular version of a form. The graphic signature* plays a key role in forms conversations. It introduces the form title and thus identifies the topic of the conversation. g Seller g Employee name Employee no. Foreman approval g Purchase Order GE Industrial & Power Systems General Electric Company GE Apparatus Service Department Time Sheet & Expense Statement General Electric Company 1285 Boston Ave., Bridgeport, CT 06602 Unit Social security no. Straight Bill of Lading Short Form General Electric Company Received, subject to the classifications and tariffs in effect on the date of the issue of the Bill of Lading. The property described below, in apparent good order, except as noted (contents and condition of contents of packages unknown), marked, consigned, and destined as indicated below, which said carrier (the word “carrier” being understood throughout this contract as meaning any person or corporation in possession of the property under the contract) agrees to carry to its usual place of delivery at said destination, if on its route; otherwise to deliver to another carrier on the route to said destination. It is mutually agreed, as to each carrier of all The Graphic Signature & Form Title 270.05 The information just below the Laser Line tells the audience who is requesting information. The examples below show the top portion of typical forms with the graphic signature used to display a variety of one- and two-line form titles. Purchase order no. Amendment no. *The elements of the graphic signature include the Monogram, signature typography, and Laser Line. For more information, see document 131, Graphics Signatures. GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity Date Notice 1. Acknowledgment copy attached to be filled out and returned to invoice address or as indicated in purchase order. 2. Issue in triplicate separate invoices for each purchase order or partial shipment. Reference P.O. no. and control/part no. Original paid freight bill must be submitted when billing for prepaid freight. 3. Mark all shipping memoranda, packages, invoices, correspondence, transportation bills, etc., with our purchase order number and applicable line item. Service center Customer name Customer address Original – not negotiable Date Shipment ID no. Job no. 183801 1. In Official, Southern, Western and Illinois freight Classifications in effect on the date hereof, if this is a rail or rail-water shipment, or 2. In the applicable motor carrier classification or tariff if this is a motor carrier shipment. Shipper hereby certifies that he is familiar with all the terms and conditions of the said bill of lading, including those on the back thereof, set forth in the classification of tariff which governs the transportation of this shipment and the said terms and conditions are hereby agreed to by
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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Page 384 and 385: General Specifications Too tight An
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Page 396 and 397: Formatting Stationery in North Amer
Page 398 and 399: one-third fold line The salutation
Page 400 and 401: one-third fold line The salutation
Page 402 and 403: Standard Corporate Envelope The add
Page 404 and 405: g GE NEWS RELEASE General Electric
Page 406 and 407: Stationery for Businesses outside N
Page 408 and 409: g Richard A. Eason Research Directo
Page 410 and 411: A. Address block ——————
Page 412 and 413: Employee’s Name & Job Title Subco
Page 414 and 415: Business Communicative Name Certifi
Page 424 and 425: Formatting Stationery outside North
Page 426 and 427: Addressee’s Name Day Month Year P
Page 428 and 429: Forms& Checks g GE Identity Program
Page 430 and 431: Understanding the requirements of g
Page 434 and 435: Vertical format 8 1 ⁄2 "x 11" 8 1
Page 436 and 437: Example 1 g Example 2 Example 3 Exa
Page 438 and 439: To differentiate and emphasize item
Page 440 and 441: Consolidating forms by adapting an
Page 442 and 443: If the amount of information to com
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Page 446 and 447: Rule Weights • To structure infor
Page 448 and 449: The Laser Line may bleed left, but
Page 450 and 451: Facility Signs Contents GE Identity
Page 452 and 453: The pylon sign is a three-faced mon
Page 454 and 455: The monument is a single-faced sign
Page 456 and 457: The pole sign is a double-faced sig
Page 458 and 459: The ground sign is identical to the
Page 460 and 461: The cantilever-mounted wall sign is
Page 462 and 463: The flush-mounted wall sign is sing
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Page 468 and 469: Decals of graphic signatures, the M
Page 470 and 471: The standard directional sign provi
Page 472 and 473: Vehicles g These standards apply ge
Page 474 and 475: Use white as the base color of the
Page 476 and 477: Note: See the general guidelines on
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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Gg Lampa Prova! e Authorized Distri
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a When the Monogram i
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` shift 1 2 q a Gg We bring To prod
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For artwork only. Use these only wh
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g Signature g Signature g Signature
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g g g g Signature Typography Signat
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FAQ : g Basic Standards Frequently
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FAQ: Basic Standards, continued 391
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FAQ: Advertising & Branding, contin
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Reproduction Materials e Contained
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Identification Elements: Primary si
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Identification Elements: Special si
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Identification Elements: Special si
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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The examples on this page cannot be
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V e r s a t i l e T o a s t i n g e
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OEM Packaging Original Equipment Ma
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Shipping Cases & Cartons outside th
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Marketing Communications Gg GE Iden
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Advertising Contents GE Identity Pr
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g g g g GE Aircraft Engines We brin
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man at 203 326-4199 r choice in inv
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To align the graphic signature with
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Graphic signatures should be sized
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e Print Advertising Examples F 1 1
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Graphic support elements such as ph
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Introducing a line of built-in appl
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Against light grey backgrounds, the
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The minimum 133-line screen require
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Outdoor advertisement A ding-free c
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e e GE GE Aircraft Engines We bring
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These guidelines apply to Yellow Pa
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These guidelines apply to White Pag
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Advertising outside the U.S.A. GE I
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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A Director of Quality. Leeds Financ
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A Director of Quality. Leeds Financ
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Advertising outside the U.S.A. GE I
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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A thematic graphic is an image used
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The examples on pages 20 to 25 demo
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Gg Signature Content: Communicative
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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The content of a graphic signature
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Information can be emphasized by us
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Product literature covers can appea
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Product literature of different sha
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Specification sheets are developed
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The typefaces used outside a graphi
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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77. Final Team Strategy Meeting Att
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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Sequence and Emphasis of Informatio
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Newsletters g These standards apply
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HQ to link with live videoconferenc
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Keep the masthead clear of any symb
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Typeset headlines in ITC New Basker
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HQnews / April 11, 2003 Visiting Ch
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g Virginia Wilson GE Transportation
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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A. Address block g 1. Employee’s
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General Specifications Too tight Co
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Contact Numbers E-mail Address Robe
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Page 891 and 892:
Page 893 and 894:
Stationery for Corporate Staff Cont
Page 895 and 896:
Address block 1. Employee’s name
Page 897 and 898:
Employee’s Name & Title Corporate
Page 899 and 900:
Page 901 and 902:
Page 903 and 904:
Page 905 and 906:
Page 907 and 908:
Page 909 and 910:
Formatting Stationery in North Amer
Page 911 and 912:
Addressee’s Name Month Day, Year
Page 913 and 914:
Standard Envelope The address is ty
Page 915 and 916:
Airmail Envelope The address is typ
Page 917 and 918:
The address is typed to align with
Page 919 and 920:
Stationery for Businesses outside N
Page 921 and 922:
A. Address block g 1. Employee’s
Page 923 and 924:
General Specifications Typesetting
Page 925 and 926:
Contact Numbers Website Address (Op
Page 927 and 928:
All dimensions are given in millime
Page 929 and 930:
Page 931 and 932:
Page 933 and 934:
Page 935 and 936:
Formatting Stationery outside North
Page 937 and 938:
one-third fold line The salutation
Page 939 and 940:
center line The address is typed to
Page 941 and 942:
Forms & Checks Contents GE Identity
Page 943 and 944:
• Speak in a language your audien
Page 945 and 946:
The word “form” generally shoul
Page 947 and 948:
Horizontal format 11" x 8 1 ⁄2 "
Page 949 and 950:
Example 5 g Example 6 g Beneficiary
Page 951 and 952:
For general information, use 8/8 -p
Page 953 and 954:
The standard format sizes include
Page 955 and 956:
To collect a small amount of inform
Page 957 and 958:
To differentiate and emphasize item
Page 959 and 960:
Typeset the address block in 8/8-po
Page 961 and 962:
Facility Signs g GE Identity Progra
Page 963 and 964:
The guidelines summarized here help
Page 965 and 966:
Graphic Signature To maximize the c
Page 967 and 968:
Graphic Signatures To take advantag
Page 969 and 970:
Graphic Signature To maximize the h
Page 971 and 972:
Page 973 and 974:
Page 975 and 976:
Page 977 and 978:
Graphic Signatures Depending on the
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Page 981 and 982:
Page 983 and 984:
Follow this procedure to order faci
Page 985 and 986:
Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
Page 989 and 990:
g v GE Motors Tractor-Trailers, con
Page 991 and 992:
gGE Computer Service g GE Computer
Page 993 and 994:
e g e In-Plant Vehicles 290.09 Beca
Page 995 and 996:
g e Heavy Construction Equipment 29
Page 997 and 998:
Note: See the general guidelines on
Page 999 and 1000:
affiliate an independent legal enti
Page 1001 and 1002:
gletters /curlicues Laser Line the
Page 1003:
signature content the message conta
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GE - Billy Blue Communication Design

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