GE - Billy Blue Communication Design

The purpose of this guide is to
• demonstrate alternative
- names
- graphic identifiers
for a joint venture with GE
• define which is most appropriate for a specific
joint venture’s marketing conditions and GE’s
ownership requirements
In addition, these guidelines provide a general
indication of how the GE name and trademarks
must be used in joint venture applications such
as stationery, signs, vehicles, product promotion,
and advertising.
Introduction 343.02
To ensure clear and consistent association of
GE with its licensees, the names and identifiers
used by licensed joint ventures must
• optimize the visibility of the GE name and/or trademarks
in view of specific market conditions and GE’s
ownership requirements
• meet the requirements of sound trademark practice
Trademarks and service marks are protected in
the United States by continued and proper use,
as well as official registration. (Registration of a
mark in the U.S. Patent & Trademark Office
establishes certain procedural rights in the mark
and, in the case of a dispute, makes it easier to
defend exclusive rights.) It is imperative that
you, as an authorized licensee of the GE marks,
understand and practice proper use.
By following the guidelines contained here,
you not only help achieve optimum visibility
for the GE name and trademarks, you also help
ensure correct and consistent trademark use by
licensees, which in turn helps protect the marks
and enhances their value.
GE Identity Program 343, Joint Ventures Name & Trademark Practices GE Identity Website: www.ge.com/identity