GE - Billy Blue Communication Design

The content of a
graphic signature is the
message contained in
the signature typography.
Placing a message
within a graphic
signature emphasizes
the message. The first
level of signature
content (the communicative
name of the
component or affiliate)
is demonstrated in this
example.
The typefaces used in
signature typography
are Univers 68* and, if
needed, Univers 48.*
As an option, ITC New
Baskerville Italic may
be used in product
signatures. For more
information on the use
and specification of
signature typography,
see document 131,
Graphic Signatures, pages
31 to 35.
Messages placed outside
a graphic signature
may be emphasized by
using a large size
and/or heavy weight of
program typography
and by accenting them
with color.
The typefaces used outside
a graphic signature
are selected from the
ITC New Baskerville
series for headlines and
text and from the
Univers series for accents
such as captions and
folios. For more information
on the use and
specification of program
typography, see document
133, Typography.
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique
e
A1
Signature Content:
Communicative name
in signature,
generic name and
tag line below
Graphic Complexity:
Typography
+ one photograph or illustration
Product Literature
Creative Matrix, continued
Refrigerators
We bring good things to life.
GE Identity Program 244, Product Literature GE Identity Website: www.ge.com/identity
GE Appliances
244.06
Models: TFX-24E TFX-24R TBX-23 Series
TFX-24F TFX-24S TBX-20 Series
TBX-18 Series
Refrigerators You Decorate to Your Personal Taste.
continued