GE - Billy Blue Communication Design

Acquisitions
Name &Trademark Practices
g
GE Identity Program
These standards apply to acquisitions licensed
to use the GE name and/or trademarks. For the
purpose of this document, an acquisition is an
existing business in which GE acquires a direct or
indirect interest, which remains an independent
legal entity, separate and distinct from GE.
As a licensee of the GE trademarks, you are
entrusted with a valuable property. You share with
GE and its other licensees an opportunity and
responsibility to enhance the value of this property
—to preserve and strengthen the unique attributes
of the GE trademarks.
The key to protecting and enhancing the value of
the GE trademarks lies in their correct and consistent
use by everyone in all applications. You benefit
from others’ correct use and they in turn benefit
from yours. Working together to uphold a common
set of standards, you and all other users of the
GE trademarks help to preserve and enhance their
value.
This document provides an introduction to correct
use of the GE trademarks and outlines what is
expected of all acquisitions licensed to use the GE
name and/or marks. Detailed guidelines controlling
the GE graphic system in all applications
appear in the GE Identity Program Standards & Guidelines.
This comprehensive set of documents is available
from the GE Identity Website.
Document 342, Acquisitions
Name & Trademark
Practices, contains excerpts
from document 341.
To help your prospective
partners understand GE’s
expectations, give them
document 342 early in
your negotiations.
It can be downloaded from
the GE Identity Website.
Acquisitions 341.20
These guidelines apply to acquisitions licensed
to use the GE name and/or trademarks.
You can help prospective acquisitions understand
GE’s requirements by
•discussing the preferred identification for a
proposed alliance early in negotiations with the
other company
To avoid misunderstanding, before negotiating
the details of the alliance
- determine the best name and identifier, using this guide
- obtain legal and management approvals as defined
in document 123, Trade Names, Trademarks,
& the GE Identity Program, “Appendix B: Licensing
Procedure for Created or Acquired Affiliates”
•providing your prospective partners with the
excerpts from this document prepared especially
for them: document 342, Acquisitions Name
& Trademark Practices, shown at the left and
available from the GE Identity Website
GE Identity Program 341, New Businesses Name & Trademark Practices GE Identity Website: www.ge.com/identity