GE - Billy Blue Communication Design

Stationery
for North American
Businesses
g
GE Identity Program
These stationery standards apply to all components
and licensed affiliates in North America.
In a company the size of GE, correspondence
creates an enormous daily flow of communication
specifically and personally directed to each
of the Company’s audiences—prospective and
existing customers, consumers, investors, and
employees, to name a few. It is a highly visible
medium, at once official and personal.
The stationery standards provide consistent
layouts, color treatments, and reproduction
methods to help interrelate the Company’s
organizational elements, each contributing to
and drawing from the strength of the Company.
When reproducing any item, even in subsequent
print runs, the smallest details are important.
Check that correct graphic signatures and
typography are reproduced in sizes and colors
matching the examples and specifications shown
in this document. Take special care to ensure
that these frequently reproduced items reflect
GE’s commitment to high standards of quality.
These standards provide a plan for featuring
elements of the GE Identity Program in all
stationery. In addition, they help
• simplify and clarify information by standardizing
its presentation
• streamline and modernize the appearance of
stationery by using new typography, layouts, and
custom watermarked letterhead paper
• communicate specific attributes of refinement,
sophistication, high technology, dynamism, and
innovation
• unify the stationery of all GE components and
licensed affiliates so that each draws from and
contributes to the strength of the GE identity
261
Revised
2001.11