GE - Billy Blue Communication Design

again
again
01
Which form is best: printed presentations,
overhead transparencies, or slides?
Overhead presentations and slides work best as
simplified versions of printed presentations. Thus,
• put details in a printed presentation
•project only highlights
Projections crowded with details are difficult
to read, so keep overhead transparencies simple
and slides even simpler.
Typefaces
The typefaces used in GE presentations are
• ITC New Baskerville
• Univers and Univers Condensed
For printed text, serif type is more legible than
sans serif type. The example at the left shows that
the additional detail of serifs aids in recognition;
whereas the sans serif letters in the top line are
unreadable, you can tell that the serif letters in
the bottom line spell again.
Nevertheless, for type projected in overhead
transparencies and slides, a sans serif typeface is
preferred. When projected even slightly out of
focus (an unfortunate but common occurrence),
the thin strokes of serif type tend to disappear,
making the letters difficult to read, as shown in
the example at the left.
• Use the serif typeface ITC New Baskerville
for long print presentations and reports.
•Use the sans serif Univers family of type
for overhead transparencies and slides.
Note: When using the same presentation for
both print and overhead transparencies,
reproduce the overhead transparencies in print.
Type Weights
• For most text, use the regular or normal weight
of type.
• For emphasis, use bold or italic. Make certain
that a change in emphasis clarifies rather than
clutters the text.
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique
Section 01: Introduction
General Guidelines
248.01.02
Main Headlines
•Typeset main headlines in Univers 68.*
• Place them at the top of the presentation format,
directly above the horizontal line, always in
exactly the same size and position throughout
the presentation.
Capital Letters
•Avoid presenting any text, including headlines,
in all capital letters since such text is not as easy
to read as that using a combination of uppercase
and lowercase letters.
•Follow either of these standards for the capitalization
used in headlines, titles, and callouts:
- Capitalize only the first letter of the first word,
as if the text were an ordinary sentence.
- Capitalize the first letter of the first word and all
other words, except use all lowercase letters for
· articles (a, an, the)
· conjunctions (such as and, but, or)
· prepositions (such as at, for, of, to)
Text
• Begin body copy at the same point on each
transparency or page, leaving at least one line
space between the horizontal line and the first
line of copy.
• Set copy flush left, ragged right. Do not center
or justify copy.
Lines & Boxes
Avoid boxes and vertical rules. (See the
examples of tables on pages 03.10 to 03.12.)
Consistency
• Throughout a presentation, use a single type size
and style for each kind of typographic element
—for example, all headlines should use the
same style, all body text should use the same
style, and so on.
• Do not make short text larger and long text
smaller to fit an area and do not change type size
from one page or transparency to the next.
Monogram
•Use the Monogram only in the graphic signature
on the cover page, title transparency, or title slide.
• Do not use the Monogram (or a full graphic
signature)
- in headlines or text
- as a novelty punctuation device
- for any decorative purpose whatsoever
GE Identity Program 248, Presentations GE Identity Website: www.ge.com/identity