GE - Billy Blue Communication Design

More documents

Recommendations

Info

Company applications Company applications with incidental marketing value Marketing applications Stationery For these applications: • recruitment advertising • employee communications • supplier communications • checks • business forms not specific to licensed products • stationery • facility signs • vehicles • dealer communications • business forms specific to licensed products • product identification • packaging • product literature • sales promotion • advertising Top Bottom Joint Ventures Use of GE Trademarks in Marketing Applications, continued use this identity: Licensee’s Identity g Product name(s) Licensee’s Name Licensee’s Address Licensee’s Phone GE Identity Program 341, New Businesses Name & Trademark Practices GE Identity Website: www.ge.com/identity XYZ BRAND OTHER BRAND 341.37 GE-approved joint venture identifier Note: Except in the joint venture identifier, do not use GE trademarks or the GE graphic system. dominant: GE-approved joint venture identifier subordinate: GE graphic system with GE trademarks and appropriate product name(s) dominant: GE graphic system with GE trademarks subordinate: statement identifying GE trademarks, trademark owner, and licensee continued
Vehicles Facility Signs Packages e Spacemaker Microwave Oven Joint Ventures Use of GE Trademarks in Marketing Applications, continued Licensee’s Identity XYZ BRAND GE Identity Program 341, New Businesses Name & Trademark Practices GE Identity Website: www.ge.com/identity OTHER BRAND Licensee’s Identity g Product g Product name(s) name(s) XYZ BRAND OTHER BRAND 341.38 g and Spacemaker are trademarks of General Electric Company and are used under license by Licensee’s Name, Address continued
Page 1 and 2:
Standards& Guidelines e GE Identity
Page 3 and 4:
Basic Standards e GE Identity Progr
Page 5 and 6:
To: GE Identity Program participant
Page 7 and 8:
What is the GE Identity Program? 11
Page 9 and 10:
Who is included in the GE Identity
Page 11 and 12:
field (which includes outline circl
Page 13 and 14:
g positive Monogram e reverse Monog
Page 15 and 16:
Trademark Practices & Protections G
Page 17 and 18:
Definitions trademark or service ma
Page 19 and 20:
Design Marks In all applications, u
Page 21 and 22:
These guidelines apply to affiliate
Page 23 and 24:
For examples of resellers’ use of
Page 25 and 26:
Suppliers Suppliers of materials, e
Page 27 and 28:
Secondary Trademarks & Service Mark
Page 29 and 30:
g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 31 and 32:
Select secondary word marks accordi
Page 33 and 34:
In copy, use secondary word marks a
Page 35 and 36:
Trade Names, Trademarks, &theGE Ide
Page 37 and 38:
Appendices, continued Appendix B: C
Page 39 and 40:
I. Requirements A. General All GE b
Page 41 and 42:
III. Responsibilities of leaders A.
Page 43 and 44:
III. Responsibilities of leaders, c
Page 45 and 46:
III. Responsibilities of leaders, c
Page 47 and 48:
I. General A. All created or acquir
Page 49 and 50:
III. Trademarks: Created or acquire
Page 51 and 52:
I. General II.Trade name A. All joi
Page 53 and 54:
III. Identification alternatives fo
Page 55 and 56:
V. Summary of requirements for join
Page 57 and 58:
II. Third-party license review fact
Page 59 and 60:
Graphic Signatures g GE Identity Pr
Page 61 and 62:
Graphic Signature General Guideline
Page 63 and 64:
Grow your kitchen with Gg Spacemake
Page 65 and 66:
g g g GE Plastics Spacemaker We bri
Page 67 and 68:
g g g g g g g GE Transportation Sys
Page 69 and 70:
g g g GE Typography GE Typography G
Page 71 and 72:
To construct the primary signature
Page 73 and 74:
To construct the compact signature
Page 75 and 76:
To construct the vertical signature
Page 77 and 78:
Use the special signatures only in
Page 79 and 80:
Gg Gg Gg Idling with others? Get th
Page 81 and 82:
ITC New Baskerville Italic ABCDEFGH
Page 83 and 84:
g g g g Profile We bring good thing
Page 85 and 86:
g g g g g Signature Typography As s
Page 87 and 88:
GE Plastics GE PLASTICS We bring go
Page 89 and 90:
g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 91 and 92:
Color These guidelines apply to the
Page 93 and 94:
Laser Red* Platinum Grey* *When mat
Page 95 and 96:
g g g g We bring good things to lif
Page 97 and 98:
e e e e Gg We bring good things to
Page 99 and 100:
e g e g Gg We bring good things to
Page 101 and 102:
e g Gg We bring good things to life
Page 103 and 104:
e g Gg e g We bring good things to
Page 105 and 106:
Typography g GE Identity Program Pr
Page 107 and 108:
The Univers series of typefaces has
Page 109 and 110:
The ITC New Baskerville series of t
Page 111 and 112:
Dynamic Monogram Contents GE Identi
Page 113 and 114:
When using this version, follow the
Page 115 and 116:
When using this version, follow the
Page 117 and 118:
Horizontal Left-Bleeding Dynamic Mo
Page 119 and 120:
When using any of the bar versions
Page 121 and 122:
Gg e GE Typography Dynamic Monogram
Page 123 and 124:
e g GE Typography Dynamic Monogram
Page 125 and 126:
Application Standards Gg GE Identit
Page 127 and 128:
Products Contents GE Identity Progr
Page 129 and 130:
e g 2nd’ryMarq g 2nd’ryMarq 2nd
Page 131 and 132:
Identification Elements: Primary si
Page 133 and 134:
Identification Elements: Vertical s
Page 135 and 136:
Identification Elements: Compact si
Page 137 and 138:
Identification Elements: Monogram o
Page 139 and 140:
e Product Examples 210.19 Diesel-El
Page 141 and 142:
Although the guidelines that apply
Page 143 and 144:
Packaging g GE Identity Program The
Page 145 and 146:
g Signature Typography Featured Typ
Page 147 and 148:
e Supporting Typography Signature T
Page 149 and 150:
e Signature Typography Featured Typ
Page 151 and 152:
This example demonstrates the use o
Page 153 and 154:
g GE Plastics NorylThermoplastic Re
Page 155 and 156:
e MPI g MPI TM Hand Held 2-Way Radi
Page 157 and 158:
e Rangr Mobile Radio Rangr Mobile R
Page 159 and 160:
Packaging outside the U.S.A. Packag
Page 161 and 162:
Shipping Cases&Cartons g GE Identit
Page 163 and 164:
g Signature Typography Featured Typ
Page 165 and 166:
Page 167 and 168:
Featured Typography generic product
Page 169 and 170:
g Refrigerator The examples on this
Page 171 and 172:
g Silicone Auto Product 12 Tubes pa
Page 173 and 174:
OEM Shipping Cases & Cartons Origin
Page 175 and 176:
Advertising g GE Identity Program T
Page 177 and 178:
The advertising standards consist o
Page 179 and 180:
2. Use the structure of the adverti
Page 181 and 182:
Why we take Print Advertising Examp
Page 183 and 184:
e GE Medical Systems We bring good
Page 185 and 186:
T 7 0 0 6500 HOURS. In the most dem
Page 187 and 188:
When the advertising format is narr
Page 189 and 190:
For headlines and text, any typefac
Page 191 and 192:
In short headlines, ITC New Baskerv
Page 193 and 194:
Against colored backgrounds, graphi
Page 195 and 196:
Laser Red and the minimum 133-line
Page 197 and 198:
e GE Aircraft Engines We bring good
Page 199 and 200:
e e e e We bring good things to lif
Page 201 and 202:
g Yellow Pages Advertising Examples
Page 203 and 204:
1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
Page 205 and 206:
Recruitment Advertising g GE Identi
Page 207 and 208:
Engineers GE is looking for imagina
Page 209 and 210:
Engineers GE is looking for brillia
Page 211 and 212:
Engineers GE is looking for imagina
Page 213 and 214:
Sales Support Professionals Experts
Page 215 and 216:
Although no two GE recruitment adve
Page 217 and 218:
Promotional Brochures g GE Identity
Page 219 and 220:
Use a grid. A grid is an underlying
Page 221 and 222:
The first step in developing a prom
Page 223 and 224:
A 4 B 4 g e e CAA GE Center for Adv
Page 225 and 226:
The examples on pages 08 to 11 demo
Page 227 and 228:
When multiple photographs or illust
Page 229 and 230:
This example demonstrates the third
Page 231 and 232:
e GE Signa The MR Reference Point S
Page 233 and 234:
e Signature Content: Communicative
Page 235 and 236:
On the back of promotional brochure
Page 237 and 238:
Product Literature Contents GE Iden
Page 239 and 240:
Use color correctly. • In a graph
Page 241 and 242:
For an explanation of the product l
Page 243 and 244:
When it is necessary to emphasize,
Page 245 and 246:
When multiple photographs or illust
Page 247 and 248:
When developing the inside of produ
Page 249 and 250:
On the back of product brochures, a
Page 251 and 252:
When a large number of specificatio
Page 253 and 254:
Use & Care Guides are developed acc
Page 255 and 256:
Promotional Materials Contents GE I
Page 257 and 258:
Poster e e Appliances Sale! Product
Page 259 and 260:
These guidelines cover a wide range
Page 261 and 262:
e GE GE Capital Fleet Services Cell
Page 263 and 264:
When developing novelties to promot
Page 265 and 266:
• Do not use - group, division, d
Page 267 and 268:
Exhibits g GE Identity Program The
Page 269 and 270:
History The GE exhibit program was
Page 271 and 272:
01 Section 01: Overview Typical Exh
Page 273 and 274:
Page 275 and 276:
For assistance executing a GE exhib
Page 277 and 278:
The project scheduling outline at t
Page 279 and 280:
1. Budget Review 2. Establish annua
Page 281 and 282:
53. Live Show and Presenters 54. De
Page 283 and 284:
The GE exhibit program is built on
Page 285 and 286:
Standard header background colors g
Page 287 and 288:
03 Zone 1: Brand Identity • Zone
Page 289 and 290:
g GE Medical Systems 39"x 39" 39"x
Page 291 and 292:
g Heading on 2 lines: ITC New Baske
Page 293 and 294:
5m (195") a g GE Aircraft Engines 3
Page 295 and 296:
Presentations g GE Identity Program
Page 297 and 298:
Producing a presentation layout is
Page 299 and 300:
01 Section 01: Introduction Recomme
Page 301 and 302:
Examples are reductions of 11 x 8 1
Page 303 and 304:
Examples are reductions of a 4 5
Page 305 and 306:
Page 307 and 308:
The same basic style for text is us
Page 309 and 310:
Page 311 and 312:
Page 313 and 314:
Page 315 and 316:
03 Section 03: Headlines, Text, & T
Page 317 and 318:
Page 319 and 320:
Page 321 and 322:
Page 323 and 324:
Edward Tufte’s book, The Visual D
Page 325 and 326:
Page 327 and 328:
Page 329 and 330:
Page 331 and 332:
Employee Communications Gg Newslett
Page 333:
Newsletters Contents GE Identity Pr
Page 336 and 337:
*For computer artwork, the followin
Page 338 and 339:
2 HQnews / April 11, 2003 Confessio
Page 340 and 341:
Justifying narrow columns of text c
Page 342 and 343:
Employee Identification g GE Identi
Page 344 and 345:
When designing security badges, fol
Page 346 and 347:
Stationery for North American Busin
Page 348 and 349:
g Robert W. Holmes Vice President G
Page 350 and 351:
A. Address block ——————
Page 352 and 353:
Employee’s Name & Job Title Subco
Page 354 and 355:
Business Communicative Name Certifi
Page 356 and 357:
GE Identity Program 261, Stationery
Page 358 and 359:
Page 360 and 361:
Page 362 and 363:
Page 364 and 365:
Page 366 and 367:
Page 368 and 369:
Page 370 and 371:
Page 372 and 373:
Page 374 and 375:
Page 376 and 377:
Page 378 and 379:
Page 380 and 381:
Stationery for Corporate Staff g GE
Page 382 and 383:
g Stuart L. Barber Staff Executive
Page 384 and 385:
General Specifications Too tight An
Page 386 and 387:
E-mail Address Andrew.Harman@corpor
Page 388 and 389:
Page 390 and 391:
Page 392 and 393:
Page 394 and 395:
Page 396 and 397:
Formatting Stationery in North Amer
Page 398 and 399:
one-third fold line The salutation
Page 400 and 401:
Page 402 and 403:
Standard Corporate Envelope The add
Page 404 and 405:
g GE NEWS RELEASE General Electric
Page 406 and 407:
Stationery for Businesses outside N
Page 408 and 409:
g Richard A. Eason Research Directo
Page 410 and 411:
A. Address block ——————
Page 412 and 413:
Employee’s Name & Job Title Subco
Page 414 and 415:
Business Communicative Name Certifi
Page 416 and 417:
Page 418 and 419:
Page 420 and 421:
Page 422 and 423:
Page 424 and 425:
Formatting Stationery outside North
Page 426 and 427:
Addressee’s Name Day Month Year P
Page 428 and 429:
Forms& Checks g GE Identity Program
Page 430 and 431:
Understanding the requirements of g
Page 432 and 433:
Predesign Planning Before tackling
Page 434 and 435:
Vertical format 8 1 ⁄2 "x 11" 8 1
Page 436 and 437:
Example 1 g Example 2 Example 3 Exa
Page 438 and 439:
To differentiate and emphasize item
Page 440 and 441:
Consolidating forms by adapting an
Page 442 and 443:
If the amount of information to com
Page 444 and 445:
Forms used by GE’s business partn
Page 446 and 447:
Rule Weights • To structure infor
Page 448 and 449:
The Laser Line may bleed left, but
Page 450 and 451:
Facility Signs Contents GE Identity
Page 452 and 453:
The pylon sign is a three-faced mon
Page 454 and 455:
The monument is a single-faced sign
Page 456 and 457:
The pole sign is a double-faced sig
Page 458 and 459:
The ground sign is identical to the
Page 460 and 461:
The cantilever-mounted wall sign is
Page 462 and 463:
The flush-mounted wall sign is sing
Page 464 and 465:
A graphic signature may be fabricat
Page 466 and 467:
The roof sign is a custom-built sig
Page 468 and 469:
Decals of graphic signatures, the M
Page 470 and 471:
The standard directional sign provi
Page 472 and 473:
Vehicles g These standards apply ge
Page 474 and 475:
Use white as the base color of the
Page 476 and 477:
Note: See the general guidelines on
Page 478 and 479:
Page 480 and 481:
g GE Utility & Industrial Service A
Page 482 and 483:
g e g Industrial Haulage 290.10 Bec
Page 484 and 485:
If a tarpaulin is designed to fit a
Page 486 and 487: g Shelton, Connecticut GE Supply Sh
Page 488 and 489: Component Names g GE Identity Progr
Page 490 and 491: As the Company simplifies its organ
Page 492 and 493: The Communicative Name “GE” In
Page 494 and 495: Summary Standards &Guidelines g GE
Page 496 and 497: g Summary of Graphic Signatures GE
Page 498 and 499: g GE g Spacemaker g We g Medical Sy
Page 500 and 501: Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
Page 502 and 503: g e e e e g Gg Gg Gg Gg e g e e e e
Page 504 and 505: g a We bring good things to life. e
Page 506 and 507: WE’VE JUST TOPPED THE TOP COOKTOP
Page 508 and 509: Grow your kitchen with Gg Spacemake
Page 510 and 511: New Businesses Name&Trademark Pract
Page 512 and 513: Joint Ventures Name &Trademark Prac
Page 514 and 515: e FANUC A good example of the benef
Page 516 and 517: e g GE Similar benefits accrued whe
Page 518 and 519: Monogram Laser Line Signature Typog
Page 520 and 521: Graphic Identifier e FANUC e FANUC
Page 522 and 523: Acquisitions Name &Trademark Practi
Page 524 and 525: A primary purpose of the GE Identit
Page 526 and 527: The acquisitions naming decision tr
Page 528 and 529: Note: Before permitting an acquisit
Page 530 and 531: Market Considerations & GE Ownershi
Page 532 and 533: 1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
Page 534 and 535: Once the • design and layout of t
Page 538 and 539: Product Literature Advertising g Sp
Page 540 and 541: Acquisitions Name & Trademark Pract
Page 542 and 543: g GE We bring good things to life.
Page 544 and 545: A primary purpose of the GE Identit
Page 546 and 547: Note: Before an acquisition may ado
Page 548 and 549: Joint Ventures Name & Trademark Pra
Page 550 and 551: g GE We bring good things to life.
Page 552 and 553: Market Considerations & GE Ownershi
Page 554 and 555: 1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
Page 556 and 557: Once the • design and layout of t
Page 558 and 559: Company applications Company applic
Page 560 and 561: Product Literature Advertising g Sp
Page 562 and 563: Licensees Trademark Practices Conte
Page 564 and 565: In 1987, GE introduced an identity
Page 566 and 567: 1. Do not use the GE graphic system
Page 568 and 569: Stationery Business forms specific
Page 570 and 571: Products Packages Gg Spacemaker Gg
Page 572 and 573: Advertising Exhibits re te feugait
Page 574 and 575: Dealers& Distributors Trademark &Gr
Page 576 and 577: Introduction 360.02 As a GE dealer,
Page 578 and 579: In 1987, GE introduced an identity
Page 580 and 581: 1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
Page 582 and 583: Five Basic Rules for Dealers & Dist
Page 584 and 585: Five Basic Rules for Dealers & Dist
Page 586 and 587:
Prova en lada av any ER energi-soar
Page 588 and 589:
Television and Radio Advertising Gu
Page 590 and 591:
Gg Lampa Prova! e Authorized Distri
Page 592 and 593:
e 7 8 * # 0 Authorized Dealer CV 20
Page 594 and 595:
e Mobile Communications Authorized
Page 596 and 597:
Weyburn’s Home Appliances Barnsdo
Page 598 and 599:
g e Correct reproduction Correct re
Page 600 and 601:
Original Equipment Manufacturer (OE
Page 602 and 603:
OEM Shipping Cases & Cartons Origin
Page 604 and 605:
Using the Adobe ® Acrobat ® famil
Page 606 and 607:
Standard Guidel thumbnail navigatio
Page 608 and 609:
last page scroll bar dards&. uideli
Page 610 and 611:
GE Logo Font Contents 382.01 Introd
Page 612 and 613:
field (which includes the outline c
Page 614 and 615:
` shift 1 2 q a When the Monogram i
Page 616 and 617:
` shift 1 2 q a Gg We bring To prod
Page 618 and 619:
For artwork only. Use these only wh
Page 620 and 621:
g Signature g Signature g Signature
Page 622 and 623:
g g g g Signature Typography Signat
Page 624 and 625:
FAQ : g Basic Standards Frequently
Page 626 and 627:
FAQ: Basic Standards, continued 391
Page 628 and 629:
FAQ: Advertising & Branding, contin
Page 630 and 631:
Reproduction Materials e Contained
Page 632 and 633:
16 15 14 13 12 11 10 9 8 7 6 5 4 3
Page 634 and 635:
16 15 14 13 12 11 10 9 8 7 6 5 4 3
Page 636 and 637:
Standards& Guidelines e GE Identity
Page 638 and 639:
Products g GE Identity Program The
Page 640 and 641:
Follow these general guidelines to
Page 642 and 643:
Identification Elements: Primary si
Page 644 and 645:
Page 646 and 647:
Identification Elements: Special si
Page 648 and 649:
Identification Elements: Special si
Page 650 and 651:
Page 652 and 653:
Page 654 and 655:
Original Equipment Manufacturer (OE
Page 656 and 657:
Packaging Contents GE Identity Prog
Page 658 and 659:
Page 660 and 661:
Packaging Guidelines, continued GE
Page 662 and 663:
Featured Typography generic product
Page 664 and 665:
e e e The Home Pro Line Silicone II
Page 666 and 667:
e Keep Do not drop Carry-Cool Porta
Page 668 and 669:
The examples on this page cannot be
Page 670 and 671:
V e r s a t i l e T o a s t i n g e
Page 672 and 673:
OEM Packaging Original Equipment Ma
Page 674 and 675:
Shipping Cases & Cartons Contents G
Page 676 and 677:
Page 678 and 679:
e Signature Typography Featured Typ
Page 680 and 681:
g GE Silicones Gesil N 2600 Silicon
Page 682 and 683:
e Permanent Split Capacitor g Energ
Page 684 and 685:
Shipping Cases & Cartons outside th
Page 686 and 687:
Marketing Communications Gg GE Iden
Page 688 and 689:
Advertising Contents GE Identity Pr
Page 690 and 691:
g g g g GE Aircraft Engines We brin
Page 692 and 693:
man at 203 326-4199 r choice in inv
Page 694 and 695:
To align the graphic signature with
Page 696 and 697:
Graphic signatures should be sized
Page 698 and 699:
e Print Advertising Examples F 1 1
Page 700 and 701:
Graphic support elements such as ph
Page 702 and 703:
Introducing a line of built-in appl
Page 704 and 705:
Against light grey backgrounds, the
Page 706 and 707:
The minimum 133-line screen require
Page 708 and 709:
Outdoor advertisement A ding-free c
Page 710 and 711:
e e GE GE Aircraft Engines We bring
Page 712 and 713:
These guidelines apply to Yellow Pa
Page 714 and 715:
These guidelines apply to White Pag
Page 716 and 717:
Advertising outside the U.S.A. GE I
Page 718 and 719:
Recruitment Advertising Contents 24
Page 720 and 721:
1/3 2/3 Engineers GE is looking for
Page 722 and 723:
Engineers GE is looking for bright
Page 724 and 725:
A Director of Quality. Leeds Financ
Page 726 and 727:
A Director of Quality. Leeds Financ
Page 728 and 729:
Advertising outside the U.S.A. GE I
Page 730 and 731:
Promotional Brochures Contents GE I
Page 732 and 733:
Use color correctly. • In a graph
Page 734 and 735:
For an explanation of the promotion
Page 736 and 737:
The content of a graphic signature
Page 738 and 739:
When a single photograph or illustr
Page 740 and 741:
A thematic graphic is an image used
Page 742 and 743:
The examples on pages 20 to 25 demo
Page 744 and 745:
Gg Signature Content: Communicative
Page 746 and 747:
When developing the inside of promo
Page 748 and 749:
Literature Product g GE Identity Pr
Page 750 and 751:
These guidelines apply to all produ
Page 752 and 753:
The first step in developing a prod
Page 754 and 755:
The content of a graphic signature
Page 756 and 757:
Information can be emphasized by us
Page 758 and 759:
Product literature covers can appea
Page 760 and 761:
Product literature of different sha
Page 762 and 763:
Specification sheets are developed
Page 764 and 765:
The typefaces used outside a graphi
Page 766 and 767:
Promotional Materials g GE Identity
Page 768 and 769:
In all promotional materials, use a
Page 770 and 771:
Counter card Display header band e
Page 772 and 773:
When preparing direct mail material
Page 774 and 775:
In these direct mail brochures, GE
Page 776 and 777:
When designing T-shirts for promoti
Page 778 and 779:
e GE Aircraft Engines Conditioned t
Page 780 and 781:
01 02 03 Exhibits Contents GE Ident
Page 782 and 783:
Page 784 and 785:
Page 786 and 787:
Page 788 and 789:
02 GE’s most frequent exhibitors
Page 790 and 791:
02 XI. Live Show and Presenters A.
Page 792 and 793:
27. Project Planning with Exhibit S
Page 794 and 795:
77. Final Team Strategy Meeting Att
Page 796 and 797:
Wall panel White Carpet Solid grey
Page 798 and 799:
Zone 1: Brand Identity Zone 2: Prod
Page 800 and 801:
g 1m white graphic signature overla
Page 802 and 803:
g Heading on 2 lines: ITC New Baske
Page 804 and 805:
g GE Plastics x g GE Plastics Secti
Page 806 and 807:
a g GE Appliances a g GE Appliances
Page 808 and 809:
01 02 03 04 Presentations Contents
Page 810 and 811:
again again 01 Which form is best:
Page 812 and 813:
Sequence and Emphasis of Informatio
Page 814 and 815:
Page 816 and 817:
Page 818 and 819:
Page 820 and 821:
Page 822 and 823:
Page 824 and 825:
Page 826 and 827:
Page 828 and 829:
Page 830 and 831:
Page 832 and 833:
Page 834 and 835:
Page 836 and 837:
Page 838 and 839:
Page 840 and 841:
Page 842 and 843:
Page 844 and 845:
Newsletters g These standards apply
Page 847 and 848:
HQ to link with live videoconferenc
Page 849 and 850:
Keep the masthead clear of any symb
Page 851 and 852:
Typeset headlines in ITC New Basker
Page 853 and 854:
HQnews / April 11, 2003 Visiting Ch
Page 855 and 856:
g Virginia Wilson GE Transportation
Page 857 and 858:
g GE Consumer Service Uniform Patch
Page 859 and 860:
Stationery for North American Busin
Page 861 and 862:
A. Address block g 1. Employee’s
Page 863 and 864:
General Specifications Too tight Co
Page 865 and 866:
Contact Numbers E-mail Address Robe
Page 867 and 868:
Page 869 and 870:
Page 871 and 872:
Page 873 and 874:
Page 875 and 876:
Page 877 and 878:
Page 879 and 880:
Page 881 and 882:
Page 883 and 884:
Page 885 and 886:
Page 887 and 888:
Page 889 and 890:
Page 891 and 892:
Page 893 and 894:
Stationery for Corporate Staff Cont
Page 895 and 896:
Address block 1. Employee’s name
Page 897 and 898:
Employee’s Name & Title Corporate
Page 899 and 900:
Page 901 and 902:
Page 903 and 904:
Page 905 and 906:
Page 907 and 908:
Page 909 and 910:
Formatting Stationery in North Amer
Page 911 and 912:
Addressee’s Name Month Day, Year
Page 913 and 914:
Standard Envelope The address is ty
Page 915 and 916:
Airmail Envelope The address is typ
Page 917 and 918:
The address is typed to align with
Page 919 and 920:
Stationery for Businesses outside N
Page 921 and 922:
A. Address block g 1. Employee’s
Page 923 and 924:
General Specifications Typesetting
Page 925 and 926:
Contact Numbers Website Address (Op
Page 927 and 928:
All dimensions are given in millime
Page 929 and 930:
Page 931 and 932:
Page 933 and 934:
Page 935 and 936:
Formatting Stationery outside North
Page 937 and 938:
Page 939 and 940:
center line The address is typed to
Page 941 and 942:
Forms & Checks Contents GE Identity
Page 943 and 944:
• Speak in a language your audien
Page 945 and 946:
The word “form” generally shoul
Page 947 and 948:
Horizontal format 11" x 8 1 ⁄2 "
Page 949 and 950:
Example 5 g Example 6 g Beneficiary
Page 951 and 952:
For general information, use 8/8 -p
Page 953 and 954:
The standard format sizes include
Page 955 and 956:
To collect a small amount of inform
Page 957 and 958:
To differentiate and emphasize item
Page 959 and 960:
Typeset the address block in 8/8-po
Page 961 and 962:
Facility Signs g GE Identity Progra
Page 963 and 964:
The guidelines summarized here help
Page 965 and 966:
Graphic Signature To maximize the c
Page 967 and 968:
Graphic Signatures To take advantag
Page 969 and 970:
Graphic Signature To maximize the h
Page 971 and 972:
Page 973 and 974:
Page 975 and 976:
Page 977 and 978:
Graphic Signatures Depending on the
Page 979 and 980:
Page 981 and 982:
Page 983 and 984:
Follow this procedure to order faci
Page 985 and 986:
Vehicles Contents GE Identity Progr
Page 987 and 988:
Use black or an appropriate color i
Page 989 and 990:
g v GE Motors Tractor-Trailers, con
Page 991 and 992:
gGE Computer Service g GE Computer
Page 993 and 994:
e g e In-Plant Vehicles 290.09 Beca
Page 995 and 996:
g e Heavy Construction Equipment 29
Page 997 and 998:
Page 999 and 1000:
affiliate an independent legal enti
Page 1001 and 1002:
gletters /curlicues Laser Line the
Page 1003:
signature content the message conta
show all

GE - Billy Blue Communication Design

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?