GE - Billy Blue Communication Design

Business
Communicative
Name
Certification
(Optional)
The business communicative name is typeset
in 11/12-point Univers 68 to match the correct
example on page 20. If the name contains two parts,
such as a generic name and a geographic descriptor
(for example, “GE Plastics France”), the geographic
descriptor may be typeset in 11/12-point Univers
48, if desired, with the balance of the name typeset
in 11/12 Univers 68.
A short communicative name appears on one line,
provided it does not exceed a maximum length of
•1 5 ⁄8 inches (41.5mm) on letterheads and envelopes
• 7 ⁄8 inch (22mm) on business cards
Typesetting Specifications
for Stationery for North American Businesses,
continued
GE Plastics GE Marine
& Industrial Engines
A short one- or two-line communicative name
(one that does not exceed the maximum line
lengths given above) is positioned above the Laser
Line as shown in the example above. The end of
the bottom stroke of the “E” in “GE” vertically aligns
with the end of the Laser Line. If “GE” is not part of
the name, the name begins 1 pica to the left of the
end of the Laser Line.
A certification statement, if used, is typeset
to match the correct examples on page 20 using
• on business cards, 8/9-point Univers 48
• on letterheads, 8/9-point Univers 68
GE Identity Program 261, Stationery for North American Businesses GE Identity Website: www.ge.com/identity
261.23
A longer communicative name is typeset on two
lines, aligned flush left.
If a long name does not read easily on two lines,
it appears on one line. For example, “GE Saudi”
on one line and “Arabia” on a second line is
difficult to read.
GE Plastics GE Marine
& Industrial Engines
A longer one- or two-line communicative name
is positioned above the Laser Line so the right
margin (the distance between the end of the name
and the edge of the format) is no smaller than
3 1
⁄8 inch (9.5mm) on letterheads and ⁄4 inch
(6mm) on business cards.
Note: On business cards, the Laser Line remains a
standard length; it may not be shortened. As shown
in the example of part of a business card above,
longer names cannot be placed above the standard
preprinted Laser Line so that the bottom stroke of
the “E” in “GE” vertically aligns with the end of the
Laser Line. Instead, longer names are placed at a
minimum distance from the edge of the card.
A certification statement or logo is placed
as shown in the following drawings:
• business cards, page 71
• personalized letterheads, page 35
1 ⁄4"