GE - Billy Blue Communication Design

I. General
A. All created or acquired affiliates must be
licensed in writing before using the GE
communicative trade names, primary GE
trademarks, and GE graphic system to identify
themselves or the GE brand of products and
services. The trademark license must be
• approved by Corporate Trademark Counsel
• based on model agreements (available from
Corporate Trademark Counsel), which
- state that GE has control over the quality
of the products or services authorized
to use the primary GE trademarks and
GE graphic system
- stipulate payment of compensation
II. Trade name A. Use of “GE” or “General Electric” in the trade
name and use of the Monogram and GE graphic
system in the graphic identifier of a created or
acquired affiliate
Appendix B:
Created or Acquired Affiliates
Licensing Procedure
123.11
B. Before any such trade name or trademark
license is granted to an affiliate, certain business
factors must be reviewed in accordance with
GE Identity Program document 341,
New Businesses Name & Trademark Practices.
1. Created affiliate
a. To identify itself, a created affiliate is
normally licensed to use both
• the name “GE” (or, in rare circumstances,
the name “General Electric”)
with a generic name for the affiliate’s
primary competence or product or
service
• the Monogram alone in a graphic
signature
For example:
g GE
Reinsurance
____________________
GE Identity Program 123, Trade Names, Trademarks, & the GE Identity Program GE Identity Website: www.ge.com/identity
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