GE - Billy Blue Communication Design

Graphic support elements
such as photographs
or illustrations
may overlap the
portion of the Laser
Line extending to the
left of the signature
Monogram.
Print Advertising Examples
Generation to Generation
Recyclable engineering materials today
promise an even greater legacy than immediate
reductions of costs and waste.
Generation and regeneration from packaging
to automotive to construction. The energy
isn’t lost. Our promise for the future. Advanced
technology plastics offering long-term productivity
and potential
Recyclable. Reusable. Responsible.
For an informative outlook on recycling engineering
plastics, call 800 845-0600.
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In this example, the
photographic elements
appear to cross the
Laser Line, creating a
dramatic interrelationship
between the
graphic signature and
the graphic support
element.
Note: Avoid obliterating
the Laser Line.
The Laser Line must
always be visible as an
element of the graphic
signature.
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
GE Plastics
We bring good things to life.
241.17
For emphasis, the
signature typography
may be outdented or
used in a large size.
In this example, the
typography extends
beyond the alignment
point of the right edge
of the copy block, and
the signature typography
is sized to equal
one-half the diameter
of the signature Monogram.
Because of its
size and position, the
signature typography is
a dominant element in
this advertisement.