GE - Billy Blue Communication Design

Customers
Industrial and commercial customers frequently
ask to use GE trademarks on products and in
their advertising and sales promotion materials.
Although the success of a customer’s business is
of interest to GE, unqualified use of the trademarks
could easily cause confusion over responsibility
for products and services and threaten
exclusive trademark ownership rights.
Therefore, as a general rule, customers should
not be granted use of GE trademarks. However,
in the interest of maintaining satisfactory customer
relations and promoting GE products,
authorization is granted for these
limited uses:
Original Equipment Manufacturer (OEM)
Customers & Their Dealers
On request, a manufacturer whose products use
GE components, products, materials, or subassemblies
may be authorized to attach a permanent
information plate to the products naming
the GE products or materials included. When
the plate clarifies information such as warranty
coverage or service channels, it can benefit GE.
When the OEM prepares the plate, the plate
should include only the initials “GE,” not
the Monogram: for example,
Equipped with
GE Fractional-HP
Motor
All plates prepared by OEMs must be approved
by the responsible GE business.
OEM customers may not be authorized to use
GE trademarks on product packaging or in their
advertising and promotion. On customers’
packages, references to the products supplied
by GE should be confined to nonprominent use
of the name “GE” in a factual statement, such as
“Equipped with GE motor.”
Trade Names & Trademarks
Used by Outsiders, continued
When a GE business supplies plates, tags, or labels
to a customer OEM, these Company-prepared
attachments should follow these guidelines:
GE Identity Program 121, Primary Trademarks & Service Marks GE Identity Website: www.ge.com/identity
121.10
•Make sure that the “equipped with” statement
and graphic signature are less prominent than
the OEM name or trademark on the complete
product.
• Subordinate the graphic signature to the
“equipped with” statement: for example,
Equipped
with
g Motor
• Supply the OEM with the same number of attachments
as products. When the GE product is a
material sold in bulk, establish suitable standards
for determining the number of attachments to
be supplied.
• Make sure that the tags and labels are removable
and obviously impermanent.
• OEM customers may not use GE trademarks on
product packaging. On customers’ packages,
reference to the products supplied by GE should
be a factual statement, such as “Equipped with
GE Motor.”
The GE business selling the component product
and supplying the plates, tags, or labels
• must detail limitations on use of the marks in
writing to avoid any confusion; the agreement
must state that the OEM or its distributors or
dealers will not use GE trademarks in advertising
or promotion
• is responsible for taking action if its customers or
customers’ resellers abuse privileges of use or if
misrepresentation occurs
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