GE - Billy Blue Communication Design

Vertical format
8 1 ⁄2 "x 11"
8 1 ⁄2
10
4 1 ⁄2
General
information
area
6
General
information
area
1 1 ⁄2
8pt
1 1 ⁄2
8pt
g
To standardize the placement of text while
providing a method for emphasizing selected
information, the design of all forms is based
on a single layout. As shown in the examples
below, this basic layout divides the form into
three sections, one each for
• the graphic signature
• priority information
• general information
Expense Account Statement
GE Motors, Appliance Control Product Department
General Electric Company
1285 Boston Ave., Bridgeport, CT 06602
g Requisition
Office Supply & Promotional Products
General Electric Company
Structuring Information in a Form 270.06
Graphic Signature Area
Separate the graphic signature area (shown in a
red tint in the examples below) from the general
information area with a 2-point horizontal rule
running from the left to the right margin. Place
the rule 8 1 ⁄2 picas (for a one-line title) or 10 picas
(for a two-line title) from the top edge of the form.
Note: For detailed guidelines on setting up the
graphic signature, see pages 08 and 09.
Graphic signature area Priority information area
2 2 26 maximum
1 ⁄2 3 12
2
Title: 1 line
Title: 2 lines
Measurements are given in picas and points (pt).
Margin dimensions are the minimum recommended.
Blue horizontal rules indicate the 12-point grid.
Examples are shown at a reduced size.
GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
continued
2
2
2
Units
of 1
pica
2
2
2
Units
of 1
pica