GE - Billy Blue Communication Design

Business
Communicative
Name
Certification
(Optional)
Typesetting Specifications
for Stationery for Businesses
outside North America, continued
GE Plastics France GE Marine
& Industrial Engines
The communicative name is typeset in 11/12
Univers 68 to match the correct example on page 20.
If the name contains both a geographic descriptor
and a generic name, such as “GE Plastics France,”
the geographic descriptor is typeset in 11/12
Univers 48, and the balance of the name is typeset
in 11/12 Univers 68.
A short communicative name appears on one line,
provided it does not exceed a maximum length of
• 41.5mm on letterheads and envelopes
• 22mm on business cards
GE Plastics France
A short one- or two-line communicative name
(one that does not exceed the maximum line
lengths given above) is positioned above the Laser
Line as shown in the example above. The end of
the bottom stroke of the “E” in “GE” vertically aligns
with the end of the Laser Line. If “GE” is not part of
the name, the name begins 1 pica to the left of the
end of the Laser Line.
A certification statement, if used, is typeset
to match the correct examples on page 20
• on business cards, 8/9-point Univers 48
• on letterheads, 8/9-point Univers 68
GE Identity Program 264, Stationery for Businesses outside North America GE Identity Website: www.ge.com/identity
264.23
A longer communicative name is typeset on two
lines, aligned flush left.
If a long name does not read easily on two lines,
it appears on one line. For example, “GE Saudi”
on one line and “Arabia” on a second line is
difficult to read.
GE Marine
& Industrial Engines
A longer one- or two-line communicative name
is positioned above the Laser Line so the right
margin (the distance between the end of the name
and the edge of the format) is no smaller than
9.5mm on letterheads and 6mm on business cards.
Note: On business cards, the Laser Line may not be
shortened; it remains a standard length. As shown
in the example of part of a business card above,
longer names cannot be placed above the standard
preprinted Laser Line so that the bottom stroke of
the “E” in “GE” vertically aligns with the end of the
Laser Line. Instead, longer names are placed at a
minimum distance from the edge of the card.
A certification statement or logo is placed on
business cards as shown in the drawing on page 71.
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