GE - Billy Blue Communication Design

When using any of
the bar versions of
the Linear Dynamic
Monogram, follow the
guidelines on page 02.
The bar versions of the linear Dynamic Monogram
are similar to the circle versions (an example is
shown on page 08) except the fine horizontal lines in
the fields extend to the left or right of the Monogram,
creating the appearance that the Monogram is
reversed from a bar.
Linear Dynamic Monogram,
Bar Versions
When displayed on computer
monitors, the example on
this page appears incorrect.
Except when greatly enlarged,
the lines appear unequal in
thickness and grouped in bands.
It is for this reason that
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linear Dynamic Monograms
should never be used for
display on computer or video
monitors. They are intended for
use only in print applications.
GE Identity Program 134, Dynamic Monogram GE Identity Website: www.ge.com/identity
134.09
As in the circle versions, these fine lines reduce the
visual strength of the color used in them, allowing
a dark color to appear lighter.
The bar versions are useful when a highly structured
appearance or horizontal emphasis is desired.
The bar may stop at the margin or another point
on the layout grid or bleed off the format, as shown
in the example below.