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GE - Billy Blue Communication Design

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On the back of promotional<br />

brochures,<br />

a graphic signature<br />

may be combined<br />

with the address<br />

block. As shown in<br />

the example,<br />

• the address block is<br />

typeset in Univers 48*<br />

and positioned below<br />

the Laser Line<br />

• the Laser Line bleeds<br />

left off the format<br />

whenever possible<br />

• the entire unit is<br />

positioned on the grid<br />

in an asymmetrical<br />

layout; avoid centering<br />

the signature Monogram<br />

or the graphic<br />

signature in the format<br />

General Electric Company<br />

Milwaukee, Wisconsin 53501<br />

www.gemedicalsystems.com<br />

Copenhagen, Frankfurt, London,<br />

Madrid, Seoul, Toronto<br />

*In computer typesetting, other names may be used, such as<br />

• for Univers 68, Univers (67) Condensed Bold Oblique<br />

• for Univers 48, Univers (47) Condensed Light Oblique<br />

Promotional Brochures Examples<br />

<strong>GE</strong> Identity Program 243, Promotional Brochures <strong>GE</strong> Identity Website: www.ge.com/identity<br />

e<br />

General Electric Company<br />

Milwaukee, Wisconsin 53501<br />

www.gemedicalsystems.com<br />

Copenhagen, Frankfurt, London,<br />

Madrid, Seoul, Toronto<br />

<strong>GE</strong> Medical Systems<br />

243.25<br />

Another example of<br />

the back of a brochure<br />

using this signature<br />

and address block<br />

appears in document<br />

244, Product Literature,<br />

page 23.

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