GE - Billy Blue Communication Design

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A. Address block ————————— (See previous page.) B. Business Communicative Name For typesetting specifications, see pages 20 and 23. C. Certification (Optional) For typesetting specifications, see pages 20 and 23. g Robert W. Holmes Vice President Plastics Technology Division g GE Plastics General Electric Company Robert W. Holmes One Plastics Ave., Pittsfield, MA 02101 Vice President 413 838-5453, DC: 299-5453, Fax: 413 838-5455 Robert.Holmes@plastics.ge.com Plastics Technology Certified Division ISO 9001 General Electric Company One Plastics Ave., Pittsfield, MA 02101 413 838-5453, DC: 299-5453, Fax: 413 838-5455 Robert.Holmes@plastics.ge.com The business communicative name is the name used informally in conversation to refer to a particular business. Unlike a typical legal name, a communicative name does not contain any legal terms such as “Inc.,” or “Ltd.” The communicative name used by a • GE component normally consists of the name “GE” plus a generic name for the business’s primary capability or product or service category, as in “GE Appliances.” It may also contain a geographic descriptor, as in “GE Plastics France.” (For more information, see document 301, Component Names.) As an option, a certification statement or logo may be used in stationery, subject to these controls: •Use no more than two (preferably one) certification statements and/or logos. •Use only Platinum Grey; no other color may be used in a certification statement or logo. Copy Elements for Stationery for North American Businesses, continued B. Business communicative name GE Plastics GE Identity Program 261, Stationery for North American Businesses GE Identity Website: www.ge.com/identity 261.12 C. Certification (optional) • GE licensed affiliate is any of the following names: - the name “GE” plus a generic name describing the business’s primary capability or product or service category, as in the hypothetical “GE Reinsurance” - the name “GE” plus a proper name, as in the hypothetical “GE Employers’ Reinsurance” -a proper name without the name “GE,” as in the hypothetical “Employers’ Reinsurance” (For more information, see document 341, New Businesses Name & Trademark Practices.) Note: For the communicative name of your business, contact your business legal counsel. Do not use the name of a subcomponent, such as a division or department, above the Laser Line. Instead, use such a name, if desired, in the address block as described on the preceding page. • Remember that on business cards, any certification will reduce the space available to display the address block. For example, whereas four contact numbers can appear on one line in a standard business card, as shown in the first example on the preceding page, when a certification statement or logo is used, the maximum number is three, as shown in both examples above.
General Specifications Too tight Correct GE Plastics Robert W. Holmes Vice President Plastics Technology Division General Electric Company One Plastics Ave., Pittsfield MA 02101 413 838-5453, DC: 299-5453, Fax: 413 838-5455 Robert.Holmes@plastics.ge.com, www.ge.com GE Plastics Robert W. Holmes Vice President Correct specification of typesetting depends in part on the selected typesetting equipment. Because there are many different typesetting systems, each continuously revised and improved and each with slightly different actual sizes produced at a specified point size, it is not possible to standardize one specification that will yield uniform results from all typesetting equipment. Therefore, the examples on this page establish the visual standard for correct typesetting. Note: The typefaces used in GE stationery, Univers 48 and 68,* are available as computer fonts to GE employees and their suppliers from the GE Identity Website. *In computer typesetting, other names may be used, such as • for Univers 68, Univers (67) Condensed Bold Oblique • for Univers 48, Univers (47) Condensed Light Oblique Plastics Technology Division General Electric Company One Plastics Ave., Pittsfield, MA 02101 413 838-5453, DC: 299-5453, Fax: 413 838-5455 Robert.Holmes@plastics.ge.com, www.ge.com Typesetting Specifications for Stationery for North American Businesses Too open GE Plastics Robert W. Holmes Vice President GE Identity Program 261, Stationery for North American Businesses GE Identity Website: www.ge.com/identity 261.20 Plastics Technology Division General Electric Company One Plastics Ave., Pittsfield, MA 02101 413 838-5453, DC: 299-5453, Fax: 413 8 Robert.Holmes@plastics.ge.com, www. The correct examples on this page and in the layout drawings on pages 31 to 83 were typeset on an Apple Macintosh computer using • QuarkXPress page layout program • the Company’s Univers Condensed font package • U.S. typographic measurement system (72 points = 6 picas = 1 inch), according to the following specifications: Univers 48*: 8/9 point Normal letterspacing (with no letterspacing added or removed) Capital and lowercase letters Flush left, ragged right Maximum line length of 2 7 ⁄8 (73mm), 2 1 ⁄4 inches (57mm), or less, as noted below or in the drawings + 1-point line space above telephone numbers Univers 68*: 8/9 and 11/12 point Normal letterspacing (with no letterspacing added or removed) Capital and lowercase letters Flush left, ragged right Maximum line length of 2 1 ⁄4 inches (57mm) or less, as noted in the drawings Laser Line: 1 ⁄2 -point rule continued
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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g Stuart L. Barber Staff Executive
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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Formatting Stationery in North Amer
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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Gg Lampa Prova! e Authorized Distri
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a When the Monogram i
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` shift 1 2 q a Gg We bring To prod
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For artwork only. Use these only wh
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g Signature g Signature g Signature
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g g g g Signature Typography Signat
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FAQ : g Basic Standards Frequently
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FAQ: Basic Standards, continued 391
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FAQ: Advertising & Branding, contin
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Reproduction Materials e Contained
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16 15 14 13 12 11 10 9 8 7 6 5 4 3
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Identification Elements: Primary si
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Identification Elements: Special si
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Identification Elements: Special si
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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The examples on this page cannot be
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V e r s a t i l e T o a s t i n g e
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OEM Packaging Original Equipment Ma
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Shipping Cases & Cartons outside th
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Marketing Communications Gg GE Iden
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Advertising Contents GE Identity Pr
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g g g g GE Aircraft Engines We brin
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man at 203 326-4199 r choice in inv
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To align the graphic signature with
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Graphic signatures should be sized
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e Print Advertising Examples F 1 1
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Graphic support elements such as ph
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Introducing a line of built-in appl
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Against light grey backgrounds, the
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The minimum 133-line screen require
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Outdoor advertisement A ding-free c
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e e GE GE Aircraft Engines We bring
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These guidelines apply to Yellow Pa
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These guidelines apply to White Pag
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Advertising outside the U.S.A. GE I
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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A Director of Quality. Leeds Financ
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A Director of Quality. Leeds Financ
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Advertising outside the U.S.A. GE I
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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A thematic graphic is an image used
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The examples on pages 20 to 25 demo
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Gg Signature Content: Communicative
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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The content of a graphic signature
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Information can be emphasized by us
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Product literature covers can appea
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Product literature of different sha
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Specification sheets are developed
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The typefaces used outside a graphi
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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77. Final Team Strategy Meeting Att
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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Page 853 and 854: HQnews / April 11, 2003 Visiting Ch
Page 855 and 856: g Virginia Wilson GE Transportation
Page 857 and 858: g GE Consumer Service Uniform Patch
Page 859 and 860: Stationery for North American Busin
Page 861: A. Address block g 1. Employee’s
Page 865 and 866: Contact Numbers E-mail Address Robe
Page 867 and 868: GE Identity Program 261, Stationery
Page 893 and 894: Stationery for Corporate Staff Cont
Page 895 and 896: Address block 1. Employee’s name
Page 897 and 898: Employee’s Name & Title Corporate
Page 909 and 910: Formatting Stationery in North Amer
Page 911 and 912: Addressee’s Name Month Day, Year
Page 913 and 914:
Standard Envelope The address is ty
Page 915 and 916:
Airmail Envelope The address is typ
Page 917 and 918:
The address is typed to align with
Page 919 and 920:
Stationery for Businesses outside N
Page 921 and 922:
A. Address block g 1. Employee’s
Page 923 and 924:
General Specifications Typesetting
Page 925 and 926:
Contact Numbers Website Address (Op
Page 927 and 928:
All dimensions are given in millime
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Page 931 and 932:
Page 933 and 934:
Page 935 and 936:
Formatting Stationery outside North
Page 937 and 938:
Page 939 and 940:
center line The address is typed to
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Forms & Checks Contents GE Identity
Page 943 and 944:
• Speak in a language your audien
Page 945 and 946:
The word “form” generally shoul
Page 947 and 948:
Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
Page 951 and 952:
For general information, use 8/8 -p
Page 953 and 954:
The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
Page 959 and 960:
Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Page 977 and 978:
Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
Page 991 and 992:
gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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Page 999 and 1000:
affiliate an independent legal enti
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gletters /curlicues Laser Line the
Page 1003:
signature content the message conta
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GE - Billy Blue Communication Design

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