GE - Billy Blue Communication Design

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Supporting Typography
Signature Typography
Featured
Typography
Supporting Typography
Use a compact signature at the top of each
printed panel.
•Size the capital height (CH) of the signature
typography to equal 1 ⁄4, 1 ⁄3, 1 ⁄2, or 3 ⁄4 the diameter
(D) of the signature Monogram.
For more information on the compact
signature, see document 131, Graphic Signatures,
pages 13 and 14.
For guidelines on the use and specification of
signature typography, see document 131, Graphic
Signatures, pages 31 to 35.
• Other graphic signatures may be used:
- primary signature
- vertical signature
- special signatures (only if required)
Use Univers 68 and 48* for most typography.
• Use Univers 68 for signature typography, except
- when a graphic signature contains both a secondary
word mark and generic product name, use Univers 48
for the generic product name
- as an option, a generic product name or
secondary word mark may be typeset in ITC New
Baskerville Italic or Univers 48
• Use Univers 68 and Univers 48 for featured
typography and supporting typography.
• Use Univers 47 for warranties and instructions.
•Avoid the ITC New Baskerville series unless
high-quality reproduction is used.
•Limit the number of type sizes on a case or carton
and select ones that are distinctly different
from each other. Generally, use no more than
three sizes.
For more information on the use and specification
of the Univers series, see document 133,
Typography, pages 02 and 03.
Shipping Cases & Cartons
Guidelines, continued
GE Identity Program 230, Shipping Cases & Cartons GE Identity Website: www.ge.com/identity
230.03
Use a layout with a clear left margin determined
by the position of the signature typography.
• Position signature typography to the right of the
signature Monogram, separated by a space equal
to at least 1 ⁄4 the diameter of the signature Monogram.
When space is extremely limited, signature
typography may align with the right edge of the
signature Monogram.
• Align all featured typography, supporting typography,
rules, and bars flush left with the signature
typography. Note: If necessary, illustrations,
bar codes, and bands of color may appear in the
left margin.
• Use a generous left margin to prevent typography
from appearing to be horizontally centered
in the panel.
Use rules outside the graphic signature to
structure and emphasize featured and supporting
typography.
• Use rules either as
- dividers between information
- underlines to emphasize information
• For all rules on the case or carton, use a weight
(thickness) that is either
- the same as the Laser Line in the graphic signature
- distinctly heavier (thicker) than the Laser Line
• Use the space between the signature typography
and the Laser Line as the amount of space
between featured or supporting typography and
rules that function as underlines.
Use bars to structure, differentiate, and emphasize
featured and supporting typography.
• Size bars to be significantly heavier, or thicker,
than rules—at least half the diameter of the
Monogram in depth.
• Begin bars flush at the left margin and bleed at
the right edge and either the top or bottom edge
of a panel. Generally, when a bar is used at the
top of a panel, keep the bottom of the bar above
the top of the signature Monogram.
continued
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique