GE - Billy Blue Communication Design

Graphic signatures
should be sized and
positioned to balance
other layout elements.
In this example, a compact
signature, reversed
in white, balances the
copy and photograph
of the airplane, also in
white.
Graphic signatures
should be reproduced
on even, unpatterned
or subdued backgrounds.
In cases where
the graphic signature
must appear against a
patterned background,
the background
should be subdued to
minimize distracting
detail, as shown in this
example.
When a promotional
slogan such as
“Promises Count.” is
desirable, it may be
used as the last line of
running text, typeset in
ITC New Baskerville.
Nothing else
quite like it.
Kenya Airways was the third
airline to put the new GE CF6-80C2
engine into service aboard new
widebody aircraft.
Since then, the engine has
earned a reputation for meeting or
beating its every promise and, in
effect, setting a new record for
reliability.
During its first year of operation
at Kenya airways, the -80C2
experienced not a single enginecaused
flight cancellation. And
despite utilization of over 12 hours
a day, and hot, tropical temperatures,
the engine has maintained
an on-time departure record at an
extraordinary 99.9%.
No wonder some 30 airlines
have selected the CF6-80C2 as the
preferred engine for their new
widebody aircraft. So far.
Promises Count.
Wild animals still roam free on the African plains
not far from Nairobi, where Kenya Airways makes
its headquarters.
Print Advertising Examples
e GE
GE Identity Program 241, Advertising GE Identity Website: www.ge.com/identity
241.13
Aircraft Engines
We bring good things to life.