GE - Billy Blue Communication Design

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We bring good
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GE Global
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We bring good
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Using Signatures as Endorsements 131.37
To impart a sense of distinction, individuality,
and personality, a secondary word mark may be
displayed in a graphic signature, subject to these
restrictions:
• The typestyle may be only
- Univers 68 or 48* or a combination
- ITC New Baskerville Italic
(as shown on pages 32 and 32a and in the top
two examples at the left).
• The capital height of the typography may be only
1 ⁄4, 1 ⁄3, 1 ⁄2, or 3 ⁄4 the diameter of the signature
Monogram (as described on page 33).
• The color of the typography may be only the same
color as the signature Monogram: black,
Platinum Grey, or white. (For more information,
see document 132, Color.)
When these restrictions are too limiting, for
greater variety, any typography—including a
secondary word mark—may be displayed outside
the signature, using any appropriate
• program font or combination of program fonts,
including any in these series:
-Univers (including Condensed and Extended)
- ITC New Baskerville (including small capitals
and oldstyle figures)
• size; there are no restrictions on type size
• color; there are no restrictions on type color
To combine the GE identity elements with such
typography, a graphic signature may be used as
an endorsement, as shown in the third and fourth
examples at the left, according to these guidelines:
• Use any signature arrangement. (For signature
construction guidelines, see pages 11 to 18.)
• Extend the Laser Line left at least to the beginning
of the endorsed typography, preferably
to bleed left off the format
• Place the Laser Line in front, behind, or below
the endorsed typography, as desired.
• Use any appropriate signature content such as
- the GE slogan “We bring good things to life.”
- a business name
• Do not use design elements. Symbols, icons, or
other visual elements may not be used.
• For a greater sense of distinction, personality,
or individuality, use graphic support (not shown):
any appropriate photograph, illustration, or
thematic graphic.
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique
GE Identity Program 131, Graphic Signatures GE Identity Website: www.ge.com/identity