GE - Billy Blue Communication Design

Example 1
g
Example 2
Example 3
Example 4a
Example 4b
Purchase Order
General Electric Company
123 Name Rd., City, ST 00000
g Requisition
Office Supply Products
g
g
g
General Electric Company
Purchase Order
GE Lighting
General Electric Company
123 Name Rd., City, ST 00000
GE Lighting Purchase Order
General Electric Company
123 Name Rd., City, ST 00000
GE Lighting
Purchase Order
General Electric Company
123 Name Rd., City, ST 00000
Examples are shown at a reduced size.
Structuring Information in a Form,
continued
270.08
Form Title
To prominently identify the form and distinguish
it from others, feature the form title in the
graphic signature (Example 1):
•Typeset the title in 20-point Univers 68*, using
initial capital and lowercase letters
• Place the title 3 picas to the right of the Monogram
and align the title with the letters in the
Monogram.
Short titles are preferred, and the maximum title
length is 26 picas.
For long form titles, Univers 48* may be used in
the second part to help make the title easy to
read (Example 2).
Either one or two lines may be used. If two lines
are used,
• set the title solid (20/20 points)
• align the first line of the title with the letters in
the Monogram.
Legal Name
Since the legal name of the company is required
on all forms, use it in the address block, typeset
in 8/8-point Univers 48,* placed just beneath the
Laser Line (Example 1). If no address is needed,
the legal name appears by itself (Example 2).
Communicative Name
When the communicative name of the component
or affiliate is required, place it
• (Preferred) above the legal name in the address block,
typeset in 8/8-point Univers 48* (Example 3).
This method of displaying the communicative
name is preferred because it emphasizes the
form title.
• (Alternative) in the graphic signature, typeset in
20/20-point Univers 68,* preceding the form
title, which is typeset in 20/20-point Univers 48;
use one or two lines as required (Examples 4a
and 4b). This method is used when the communicative
name must be prominently displayed
with the form title. Note: When a communicative
name is used in the graphic signature, the form
title must be typeset in Univers 48; Univers 68
may be used for only the communicative name.
GE Identity Program 270, Forms & Checks GE Identity Website: www.ge.com/identity
continued
*In computer typesetting, other names may be used, such as
• for Univers 68, Univers (67) Condensed Bold Oblique
• for Univers 48, Univers (47) Condensed Light Oblique