GE - Billy Blue Communication Design

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02 XI. Live Show and Presenters A. Develop themes and write scripts B. Revise and approve scripts C. Audition and select actors D. Develop stage production and select props E. Conduct rehearsals XII. Graphics: Phase B A. Develop detailed comprehensives of graphics B. Change and update graphics based on GE’s review C. Approve final graphics XIII. Public Relations and Pre-Tradeshow Publicity A. Define scope B. Identify target audience C. Review tasks and logistics for pre-tradeshow publicity, press kits, photography, invitations, and conferences D. Design, print, assemble, and distribute packages, as required XIV. Tradeshow Services A. Define scope B. Review logistics and define responsibilities C. Obtain bids for installation/dismantle, shipping, and other miscellaneous services, as needed D. Contract services XV. Exhibit Survey Preparation A. Define goals for tradeshow survey from exhibit surveys B. Prepare information for independent performance survey of exhibit supplier and outside services C. Contract services with independent survey firm Section 02: Project Scheduling Outline, continued 247.02.03 XVI. Final Team Strategy Meeting Attended by internal GE team and exhibit supplier design and project managers A. Review and confirm all logistical details— responsibilities for tradeshow services, labor, transportation, drayage, phone numbers, accommodations, dates, audiovisual, electricity, and so on B. Provide booth staff schedules and training (outside host/hostesses, presenters, and so on) C. Select booth duty team D. Distribute and discuss final schedules XVII. Staff Training A. Schedule time and place to train all staff at tradeshow and prepare training packets B. Review training at end of first day C. Review responsibilities D. Conduct dress rehearsals XVIII. Tradeshow A. Debrief daily B. Conduct special programs and events, if any C. Gather and manage leads XIX. Dismantle and Ship A. Exhibit supplier ships to storage or next tradeshow B. Confirm return of any materials to GE XX. Post-Tradeshow Lead Management A. Organize and distribute leads B. Enter leads into database C. Prepare lead reports XXI. Post-Tradeshow Review A. Review objectives met or missed and discuss reasons B. Review performance surveys for exhibit supplier C. Write post-tradeshow report based on - objectives and results - competition - action items for next tradeshow GE Identity Program 247, Exhibits GE Identity Website: www.ge.com/identity
1. Budget Review 2. Establish annual tradeshow budget 3. Review floor space needs and choices and reserve 4. Review facilities needs for accommodations, events, off-site demos, and other activities 5. Review special needs for off-site events and promotions 6. Set budget for each tradeshow 7. Annual Exhibit Plan 8. Define objectives and identify tradeshows 9. Review message and develop message matrix 10. Make staff assignments for each tradeshow 11. Internal Communications Plan 12. Define strategy to implement tradeshow plans 13. Plan periodic updates of goals, tasks, deadlines, and logistics by all involved, including suppliers 14. Pre-Tradeshow Launch Meetings 15. Review chosen space and its relationship to competitors on tradeshow floor 16. State objectives and purpose of tradeshow (for example, to generate leads, to enhance image) 17. Define measurement—who, what, how to implement 18. Analyze competitors 19. Prepare pre-tradeshow plan—state objectives,themes, product emphasis 20. Debrief from last year’s tradeshow, including review of exhibit surveys 21. Identify booth team members, captains, and assistants and outline responsibilities 22. Develop communications plan, including related MarComm activities 23. Develop initial plan for tradeshow literature, give-aways, and promotions 24. Plan tradeshow-related customer events 25. Define advertising opportunities 26. Book accommodations and area restaurants The typical project schedule shown above and on pages 02.05 to 02.07 is based on the Project Scheduling Outline on pages 02.02 and 02.03. 02 Section 02: Project Scheduling Project Schedule Example GE Identity Program 247, Exhibits GE Identity Website: www.ge.com/identity 247.02.04 First Year Second Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May continued
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the vertical signature
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Use the special signatures only in
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Signature Typography Featured Typ
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This example demonstrates the use o
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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Page 243 and 244: When it is necessary to emphasize,
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Page 267 and 268: Exhibits g GE Identity Program The
Page 269 and 270: History The GE exhibit program was
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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Employee’s Name & Job Title Subco
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a Gg We bring To prod
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g g g g Signature Typography Signat
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Reproduction Materials e Contained
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Identification Elements: Primary si
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Identification Elements: Special si
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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V e r s a t i l e T o a s t i n g e
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g GE Silicones Gesil N 2600 Silicon
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g g g g GE Aircraft Engines We brin
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e Print Advertising Examples F 1 1
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Introducing a line of built-in appl
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Outdoor advertisement A ding-free c
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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In all promotional materials, use a
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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Wall panel White Carpet Solid grey
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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HQnews / April 11, 2003 Visiting Ch
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g GE Consumer Service Uniform Patch
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Stationery for North American Busin
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Standard Envelope The address is ty
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Airmail Envelope The address is typ
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The address is typed to align with
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Stationery for Businesses outside N
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A. Address block g 1. Employee’s
Page 923 and 924:
General Specifications Typesetting
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Contact Numbers Website Address (Op
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All dimensions are given in millime
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Formatting Stationery outside North
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center line The address is typed to
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Forms & Checks Contents GE Identity
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• Speak in a language your audien
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The word “form” generally shoul
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Horizontal format 11" x 8 1 ⁄2 "
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Example 5 g Example 6 g Beneficiary
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For general information, use 8/8 -p
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The standard format sizes include
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To collect a small amount of inform
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To differentiate and emphasize item
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Typeset the address block in 8/8-po
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Facility Signs g GE Identity Progra
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The guidelines summarized here help
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Graphic Signature To maximize the c
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Graphic Signatures To take advantag
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Graphic Signature To maximize the h
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Graphic Signatures Depending on the
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Follow this procedure to order faci
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Vehicles Contents GE Identity Progr
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Use black or an appropriate color i
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g v GE Motors Tractor-Trailers, con
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gGE Computer Service g GE Computer
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e g e In-Plant Vehicles 290.09 Beca
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g e Heavy Construction Equipment 29
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affiliate an independent legal enti
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gletters /curlicues Laser Line the
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signature content the message conta
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GE - Billy Blue Communication Design

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