GE - Billy Blue Communication Design

A. Address block —————————
(See previous page.)
B. Business
Communicative Name
For typesetting
specifications,
see pages 20 and 23.
C. Certification
(Optional)
For typesetting
specifications,
see pages 20 and 23.
The business communicative name is the name
used informally in conversation to refer to a
particular business. Unlike a typical legal name,
a communicative name does not contain any
legal terms such as “Inc.,” or “Ltd.”
The communicative name used by a
• GE component normally consists of the name “GE”
plus a generic name for the business’s primary
capability or product or service category, as in
“GE Appliances.” It may also contain a geographic
descriptor, as in “GE Plastics France.”
(For more information, see document 301,
Component Names.)
As an option, a certification statement or logo may
be used in stationery, subject to these controls:
•Use no more than two (preferably one) certification
statements and/or logos.
•Use only Platinum Grey; no other color may be
used in a certification statement or logo.
Copy Elements
for Stationery for Businesses
outside North America, continued
B. Business communicative name
g
GE Plastics
France
g
Richard A. Eason
Research Director
Plastics Technology Division
General Electric Plastics S.A.R.L. Robert W. Holmes
Z.I. de Guenault C.E. 1203, 91021 Evry-Cedex, Vice President France
33-6-007-9285, DC: 992-9285, Fax: 33-6-007-3345, DC Fax: 992-3345
Richard.Eason@gepfrance.ge.com, www.geplastics.com/france
Plastics Technology Division
General Electric Plastics S.A.R.L.
Z.I. de Guenault C.E. 1203, 91021 Evry-Cedex, France
33-6-007-9285, DC: 992-9285, Fax: 33-6-007-3345
Richard.Eason@gepfrance.ge.com
GE Plastics
France
GE Identity Program 264, Stationery for Businesses outside North America GE Identity Website: www.ge.com/identity
264.12
• GE licensed affiliate is any of the following names:
- the name “GE” plus a generic name describing
the business’s primary capability or product
or service category, as in the hypothetical
“GE Reinsurance”
- the name “GE” plus a proper name, as in the
hypothetical “GE Employers’ Reinsurance”
-a proper name without the name “GE,” as in the
hypothetical “Employers’ Reinsurance”
(For more information, see document 341,
New Businesses Name & Trademark Practices.)
Note: For the communicative name of your
business, contact your business legal counsel.
C. Certification
(optional)
Do not use the name of a subcomponent, such as
a division or department, above the Laser Line.
Instead, use such a name, if desired, in the
address block as described on the preceding page.
• Remember that on business cards, any certification
will reduce the space available to display the
address block. For example, whereas four
contact numbers can appear on one line in a
standard business card, as shown in the upper
example above, when a certification statement
or logo is used, the maximum number is three,
as shown in the lower example above.