GE - Billy Blue Communication Design

Graphic Signatures
Depending on the space available for the decal,
any of the basic graphic signature arrangements
(the primary, compact, and vertical signatures)
may be used. Note: The special signatures may not
be used on glass doors.
For more information on the basic signatures,
see document 131, Graphic Signatures, page 10.
Monogram Alone
At facilities where several components or
affiliates are located, the Monogram may be used
alone on glass doors in place of a graphic
signature. Note: Avoid using the Monogram
alone or in multiples as a decorative or safety
device on glass doors or walls.
Typography
For information on signature typography and
other typography, see the general guidelines
on page 02.
Color
To ensure legibility of the graphic signature
under adverse viewing conditions and on glass
doors of any tint, decals should be prepared in
the following colors:
• signature Monogram, either
- letters/curlicues, white; field, no color (clear)
Note: In artwork, use a reverse Monogram.
- letters/ curlicues, white; field, Platinum Grey
Note: In artwork, use a positive Monogram.
• signature typography: white
• Laser Line: Laser Red or white
• other typography (if used): white
• Dynamic Monogram: letters/curlicues, translucent
(clear but with an etched-glass or sand-blasted
texture or milky white color); field, no color
(clear) Note: In artwork, use a reverse Dynamic
Monogram.
Dynamic Monogram
The three-quarter version of the Dynamic Monogram
is preferred on glass doors.
Note: To order decals, contact
HA-LO, Creative Concepts in Marketing
1501 HALO Drive
Troy, MI 48084
800 521-0639
Decals on Glass Doors, continued 280.20
GE Identity Program 280, Facility Signs GE Identity Website: www.ge.com/identity
e
e
e
GE Motors
GE Computer
Service
GE
Information
Services
e e
GE
Industry
Sales and
Services
Note: Drawings are not to scale.
e
e
e
GE Motors
b b
b
GE Computer
Service
b
GE
Information
Services
b b
b
GE
Industry
Sales and
Services
b