GE - Billy Blue Communication Design

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General Specifications Too tight Andrew J. Harman Manager Corporate Marketing Communications General Electric Company 3135 Easton Turnpike, Fairfield, CT 06431 203 373-3056, DC: 229-3056, Fax: 203 373-2992 Andrew.Harman@corporate.ge.com Correct specification of typesetting depends in part on the selected typesetting equipment. Because there are many different typesetting systems, each continuously revised and improved and each with slightly different actual sizes produced at a specified point size, it is not possible to standardize one specification that will yield uniform results from all typesetting equipment. Therefore, the examples on this page establish the visual standard for correct typesetting. Note: The typefaces used in GE stationery, Univers 48 and 68,* are available as computer fonts to GE employees and their suppliers from the GE Identity Website. *In computer typesetting, other names may be used, such as • for Univers 68, Univers (67) Condensed Bold Oblique • for Univers 48, Univers (47) Condensed Light Oblique Typesetting Specifications for Stationery for Corporate Staff Correct Too open Andrew J. Harman Manager Corporate Marketing Communications General Electric Company 3135 Easton Turnpike, Fairfield, CT 06431 203 373-3056, DC: 229-3056, Fax: 203 373-2992 Andrew.Harman@corporate.ge.com Andrew J. Harman Manager GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity 262.20 Corporate Marketing Communications General Electric Company, 3135 Easton Turnpike, Fairfield, CT 06431 203 373-3056, DC: 22903056, Fax: 203 37 Andrew.Harman@corporate.ge.com The correct examples on this page and in the layout drawings on pages 31 to 71 were typeset on an Apple Macintosh computer using • QuarkXPress page layout program • the Company’s Univers Condensed font package • U.S. typographic measurement system (72 points = 6 picas = 1 inch), according to the following specifications: Univers 48*: 8/9 point Normal letterspacing (with no letterspacing added or removed) Capital and lowercase letters Flush left, ragged right Maximum line length of 2 inches (51mm), 2 1 ⁄4 inches (57mm), or less, as noted in the drawings + 1-point line space above telephone numbers Univers 68*: 8/9 and 11/12 point Normal letterspacing (with no letterspacing added or removed) Capital and lowercase letters Flush left, ragged right Maximum line length of 2 1 ⁄4 inches (57mm) or less, as noted in the drawings Laser Line: 1 ⁄2 -point rule continued
Employee’s Name & Title Corporate Function, Legal Name, & Delivery Address Contact Numbers Andrew J. Harman Manager The employee’s name is typeset in 8/9 Univers 68 and the title in 8/9 Univers 48, both to match the correct example on page 20. Provided the length of the typeset title does not exceed 2 1 ⁄4 inches (57mm), it appears on one line; otherwise, two lines are used. Corporate Marketing Communications General Electric Company 3135 Easton Turnpike, Fairfield, CT 06431 The name of the corporate function, legal name, and delivery address are typeset in 8/9 Univers 48 to match the correct example on page 20. Note: The complete delivery address, including the post office box number (only if required), street address, suite number (only if required), city, state, and postal code is placed on a single line, provided it does not exceed • on business cards, 2 inches (51mm) • on letterheads and envelopes, 2 1 ⁄4 inches (57mm) Contact numbers • appear on one line, provided the length of the typeset line does not exceed - on business cards, 2 inches (51mm) - on letterheads, 2 1 ⁄4 inches (57mm) •are typeset in 8/10-point Univers 48 to match the correct example on page 20. A comma and a word space separate consecutive contact numbers on one line. 203 373-3056 • The telephone number area code is typeset without parentheses, a word space separates the area code from the prefix, and a hyphen separates the prefix from the last four digits. DC: 229-3056 • The Dial Comm number is preceded by “DC:” and a word space, and a hyphen separates the prefix from the last four digits. Typesetting Specifications for Stationery for Corporate Staff, continued Syndi Beth Doctors Manager – Corporate Public Relations GE Identity Program 262, Stationery for Corporate Staff GE Identity Website: www.ge.com/identity 262.21 When a title consists of a functional description (such as “Manager”) and the name of an organizational element, an en dash (–) with a word space on either side is used to separate the parts of the title. To facilitate this one-line setting, do the following: • Use abbreviations. Use “Blvd.” for Boulevard and “N.” for North, for example; use approved postal abbreviations for all state names. • Use commas to correctly punctuate the address. A longer address would be placed on two lines. One line would contain the post office box number (only if required), street address, and suite number (only if required). The other line would contain the city, state, and postal code. Fax: 203 373-2992 • The facsimile number is preceded by “Fax:” and a word space, and it is typeset like the telephone number. Pager: 203 838-2123 • Other communication numbers are preceded by “Pager:”, “Cell:”, or “Home:”, as appropriate, and a word space, and they are typeset like the telephone number. 3135 Easton Turnpike, Fairfield, CT 06431 203 373-3056, DC: 229-3056, Fax: 203 373-2992 The first line of contact numbers is positioned flush left below the address block, separated by an additional 1 point of line space, as shown above. continued
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Standards& Guidelines e GE Identity
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Basic Standards e GE Identity Progr
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To: GE Identity Program participant
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What is the GE Identity Program? 11
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Who is included in the GE Identity
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field (which includes outline circl
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g positive Monogram e reverse Monog
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Trademark Practices & Protections G
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Definitions trademark or service ma
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Design Marks In all applications, u
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These guidelines apply to affiliate
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For examples of resellers’ use of
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Suppliers Suppliers of materials, e
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Secondary Trademarks & Service Mark
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Select secondary word marks accordi
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In copy, use secondary word marks a
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Trade Names, Trademarks, &theGE Ide
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Appendices, continued Appendix B: C
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I. Requirements A. General All GE b
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III. Responsibilities of leaders A.
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III. Responsibilities of leaders, c
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III. Responsibilities of leaders, c
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I. General A. All created or acquir
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III. Trademarks: Created or acquire
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I. General II.Trade name A. All joi
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III. Identification alternatives fo
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V. Summary of requirements for join
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II. Third-party license review fact
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Graphic Signatures g GE Identity Pr
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Graphic Signature General Guideline
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Grow your kitchen with Gg Spacemake
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g g g GE Plastics Spacemaker We bri
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g g g g g g g GE Transportation Sys
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g g g GE Typography GE Typography G
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To construct the primary signature
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To construct the compact signature
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To construct the vertical signature
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Use the special signatures only in
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Gg Gg Gg Idling with others? Get th
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ITC New Baskerville Italic ABCDEFGH
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g g g g Profile We bring good thing
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g g g g g Signature Typography As s
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GE Plastics GE PLASTICS We bring go
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g 2nd’ryMarq g 2nd’ryMarq 2nd
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Color These guidelines apply to the
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Laser Red* Platinum Grey* *When mat
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g g g g We bring good things to lif
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e e e e Gg We bring good things to
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e g e g Gg We bring good things to
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e g Gg We bring good things to life
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e g Gg e g We bring good things to
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Typography g GE Identity Program Pr
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The Univers series of typefaces has
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The ITC New Baskerville series of t
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Dynamic Monogram Contents GE Identi
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When using this version, follow the
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When using this version, follow the
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Horizontal Left-Bleeding Dynamic Mo
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When using any of the bar versions
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Gg e GE Typography Dynamic Monogram
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e g GE Typography Dynamic Monogram
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Application Standards Gg GE Identit
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Products Contents GE Identity Progr
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e g 2nd’ryMarq g 2nd’ryMarq 2nd
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Identification Elements: Primary si
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Identification Elements: Vertical s
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Identification Elements: Compact si
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Identification Elements: Monogram o
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e Product Examples 210.19 Diesel-El
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Although the guidelines that apply
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Packaging g GE Identity Program The
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g Signature Typography Featured Typ
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e Supporting Typography Signature T
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e Signature Typography Featured Typ
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This example demonstrates the use o
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g GE Plastics NorylThermoplastic Re
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e MPI g MPI TM Hand Held 2-Way Radi
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e Rangr Mobile Radio Rangr Mobile R
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Packaging outside the U.S.A. Packag
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Shipping Cases&Cartons g GE Identit
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g Signature Typography Featured Typ
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Featured Typography generic product
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g Refrigerator The examples on this
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g Silicone Auto Product 12 Tubes pa
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OEM Shipping Cases & Cartons Origin
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Advertising g GE Identity Program T
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The advertising standards consist o
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2. Use the structure of the adverti
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Why we take Print Advertising Examp
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e GE Medical Systems We bring good
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T 7 0 0 6500 HOURS. In the most dem
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When the advertising format is narr
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For headlines and text, any typefac
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In short headlines, ITC New Baskerv
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Against colored backgrounds, graphi
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Laser Red and the minimum 133-line
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e GE Aircraft Engines We bring good
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e e e e We bring good things to lif
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g Yellow Pages Advertising Examples
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1. 2. 3. 4. 5. 6. GE COMPANY PRODUC
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Recruitment Advertising g GE Identi
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Engineers GE is looking for imagina
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Engineers GE is looking for brillia
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Engineers GE is looking for imagina
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Sales Support Professionals Experts
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Although no two GE recruitment adve
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Promotional Brochures g GE Identity
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Use a grid. A grid is an underlying
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The first step in developing a prom
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A 4 B 4 g e e CAA GE Center for Adv
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The examples on pages 08 to 11 demo
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When multiple photographs or illust
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This example demonstrates the third
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e GE Signa The MR Reference Point S
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e Signature Content: Communicative
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On the back of promotional brochure
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Product Literature Contents GE Iden
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Use color correctly. • In a graph
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For an explanation of the product l
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When it is necessary to emphasize,
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When multiple photographs or illust
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When developing the inside of produ
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On the back of product brochures, a
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When a large number of specificatio
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Use & Care Guides are developed acc
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Promotional Materials Contents GE I
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Poster e e Appliances Sale! Product
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These guidelines cover a wide range
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e GE GE Capital Fleet Services Cell
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When developing novelties to promot
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• Do not use - group, division, d
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Exhibits g GE Identity Program The
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History The GE exhibit program was
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01 Section 01: Overview Typical Exh
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For assistance executing a GE exhib
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The project scheduling outline at t
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1. Budget Review 2. Establish annua
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53. Live Show and Presenters 54. De
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The GE exhibit program is built on
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Standard header background colors g
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03 Zone 1: Brand Identity • Zone
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g GE Medical Systems 39"x 39" 39"x
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g Heading on 2 lines: ITC New Baske
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5m (195") a g GE Aircraft Engines 3
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Presentations g GE Identity Program
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Producing a presentation layout is
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01 Section 01: Introduction Recomme
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Examples are reductions of 11 x 8 1
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Examples are reductions of a 4 5
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The same basic style for text is us
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03 Section 03: Headlines, Text, & T
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Edward Tufte’s book, The Visual D
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Employee Communications Gg Newslett
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Newsletters Contents GE Identity Pr
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*For computer artwork, the followin
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2 HQnews / April 11, 2003 Confessio
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Justifying narrow columns of text c
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Employee Identification g GE Identi
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When designing security badges, fol
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Stationery for North American Busin
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g Robert W. Holmes Vice President G
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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GE Identity Program 261, Stationery
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Stationery for Corporate Staff g GE
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g Stuart L. Barber Staff Executive
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General Specifications Too tight An
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E-mail Address Andrew.Harman@corpor
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Formatting Stationery in North Amer
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one-third fold line The salutation
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one-third fold line The salutation
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Standard Corporate Envelope The add
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g GE NEWS RELEASE General Electric
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Stationery for Businesses outside N
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g Richard A. Eason Research Directo
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A. Address block ——————
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Employee’s Name & Job Title Subco
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Business Communicative Name Certifi
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Formatting Stationery outside North
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Addressee’s Name Day Month Year P
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Forms& Checks g GE Identity Program
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Understanding the requirements of g
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Predesign Planning Before tackling
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Vertical format 8 1 ⁄2 "x 11" 8 1
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Example 1 g Example 2 Example 3 Exa
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To differentiate and emphasize item
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Consolidating forms by adapting an
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If the amount of information to com
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Forms used by GE’s business partn
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Rule Weights • To structure infor
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The Laser Line may bleed left, but
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Facility Signs Contents GE Identity
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The pylon sign is a three-faced mon
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The monument is a single-faced sign
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The pole sign is a double-faced sig
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The ground sign is identical to the
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The cantilever-mounted wall sign is
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The flush-mounted wall sign is sing
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A graphic signature may be fabricat
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The roof sign is a custom-built sig
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Decals of graphic signatures, the M
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The standard directional sign provi
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Vehicles g These standards apply ge
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Use white as the base color of the
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Note: See the general guidelines on
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g GE Utility & Industrial Service A
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g e g Industrial Haulage 290.10 Bec
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If a tarpaulin is designed to fit a
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g Shelton, Connecticut GE Supply Sh
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Component Names g GE Identity Progr
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As the Company simplifies its organ
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The Communicative Name “GE” In
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Summary Standards &Guidelines g GE
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g Summary of Graphic Signatures GE
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g GE g Spacemaker g We g Medical Sy
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Univers 68 ABCDEFGHIJKLMNOPQRSTUVWX
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g e e e e g Gg Gg Gg Gg e g e e e e
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g a We bring good things to life. e
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WE’VE JUST TOPPED THE TOP COOKTOP
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Grow your kitchen with Gg Spacemake
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New Businesses Name&Trademark Pract
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Joint Ventures Name &Trademark Prac
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e FANUC A good example of the benef
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e g GE Similar benefits accrued whe
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Monogram Laser Line Signature Typog
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Graphic Identifier e FANUC e FANUC
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Acquisitions Name &Trademark Practi
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A primary purpose of the GE Identit
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The acquisitions naming decision tr
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Note: Before permitting an acquisit
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Acquisitions Name & Trademark Pract
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g GE We bring good things to life.
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A primary purpose of the GE Identit
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Note: Before an acquisition may ado
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Joint Ventures Name & Trademark Pra
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g GE We bring good things to life.
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Market Considerations & GE Ownershi
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1 ⁄4 D D 1 ⁄4 D 1 ⁄4 D e Mark
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Once the • design and layout of t
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Company applications Company applic
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Product Literature Advertising g Sp
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Licensees Trademark Practices Conte
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In 1987, GE introduced an identity
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1. Do not use the GE graphic system
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Stationery Business forms specific
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Products Packages Gg Spacemaker Gg
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Advertising Exhibits re te feugait
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Dealers& Distributors Trademark &Gr
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Introduction 360.02 As a GE dealer,
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In 1987, GE introduced an identity
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1 ⁄2 D D D D 1 ⁄2 D D g GE Prim
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Five Basic Rules for Dealers & Dist
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Five Basic Rules for Dealers & Dist
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Prova en lada av any ER energi-soar
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Television and Radio Advertising Gu
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Gg Lampa Prova! e Authorized Distri
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e 7 8 * # 0 Authorized Dealer CV 20
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e Mobile Communications Authorized
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Weyburn’s Home Appliances Barnsdo
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g e Correct reproduction Correct re
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Original Equipment Manufacturer (OE
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OEM Shipping Cases & Cartons Origin
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Using the Adobe ® Acrobat ® famil
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Standard Guidel thumbnail navigatio
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last page scroll bar dards&. uideli
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GE Logo Font Contents 382.01 Introd
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field (which includes the outline c
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` shift 1 2 q a When the Monogram i
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` shift 1 2 q a Gg We bring To prod
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For artwork only. Use these only wh
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g Signature g Signature g Signature
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g g g g Signature Typography Signat
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FAQ : g Basic Standards Frequently
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FAQ: Basic Standards, continued 391
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FAQ: Advertising & Branding, contin
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Reproduction Materials e Contained
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16 15 14 13 12 11 10 9 8 7 6 5 4 3
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16 15 14 13 12 11 10 9 8 7 6 5 4 3
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Standards& Guidelines e GE Identity
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Products g GE Identity Program The
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Follow these general guidelines to
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Identification Elements: Primary si
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Identification Elements: Special si
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Identification Elements: Special si
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Original Equipment Manufacturer (OE
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Packaging Contents GE Identity Prog
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Packaging Guidelines, continued GE
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Featured Typography generic product
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e e e The Home Pro Line Silicone II
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e Keep Do not drop Carry-Cool Porta
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The examples on this page cannot be
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V e r s a t i l e T o a s t i n g e
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OEM Packaging Original Equipment Ma
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Shipping Cases & Cartons Contents G
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e Signature Typography Featured Typ
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g GE Silicones Gesil N 2600 Silicon
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e Permanent Split Capacitor g Energ
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Shipping Cases & Cartons outside th
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Marketing Communications Gg GE Iden
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Advertising Contents GE Identity Pr
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g g g g GE Aircraft Engines We brin
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man at 203 326-4199 r choice in inv
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To align the graphic signature with
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Graphic signatures should be sized
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e Print Advertising Examples F 1 1
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Graphic support elements such as ph
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Introducing a line of built-in appl
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Against light grey backgrounds, the
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The minimum 133-line screen require
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Outdoor advertisement A ding-free c
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e e GE GE Aircraft Engines We bring
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These guidelines apply to Yellow Pa
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These guidelines apply to White Pag
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Advertising outside the U.S.A. GE I
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Recruitment Advertising Contents 24
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1/3 2/3 Engineers GE is looking for
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Engineers GE is looking for bright
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A Director of Quality. Leeds Financ
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A Director of Quality. Leeds Financ
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Advertising outside the U.S.A. GE I
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Promotional Brochures Contents GE I
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Use color correctly. • In a graph
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For an explanation of the promotion
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The content of a graphic signature
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When a single photograph or illustr
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A thematic graphic is an image used
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The examples on pages 20 to 25 demo
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Gg Signature Content: Communicative
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When developing the inside of promo
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Literature Product g GE Identity Pr
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These guidelines apply to all produ
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The first step in developing a prod
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The content of a graphic signature
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Information can be emphasized by us
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Product literature covers can appea
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Product literature of different sha
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Specification sheets are developed
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The typefaces used outside a graphi
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Promotional Materials g GE Identity
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In all promotional materials, use a
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Counter card Display header band e
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When preparing direct mail material
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In these direct mail brochures, GE
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When designing T-shirts for promoti
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e GE Aircraft Engines Conditioned t
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01 02 03 Exhibits Contents GE Ident
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02 GE’s most frequent exhibitors
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02 XI. Live Show and Presenters A.
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27. Project Planning with Exhibit S
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77. Final Team Strategy Meeting Att
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Wall panel White Carpet Solid grey
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Zone 1: Brand Identity Zone 2: Prod
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g 1m white graphic signature overla
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g Heading on 2 lines: ITC New Baske
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g GE Plastics x g GE Plastics Secti
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a g GE Appliances a g GE Appliances
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01 02 03 04 Presentations Contents
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again again 01 Which form is best:
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Sequence and Emphasis of Informatio
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Page 834 and 835:
Page 836 and 837:
Page 838 and 839:
Page 840 and 841:
Page 842 and 843:
Page 844 and 845:
Newsletters g These standards apply
Page 847 and 848: HQ to link with live videoconferenc
Page 849 and 850: Keep the masthead clear of any symb
Page 851 and 852: Typeset headlines in ITC New Basker
Page 853 and 854: HQnews / April 11, 2003 Visiting Ch
Page 855 and 856: g Virginia Wilson GE Transportation
Page 857 and 858: g GE Consumer Service Uniform Patch
Page 859 and 860: Stationery for North American Busin
Page 861 and 862: A. Address block g 1. Employee’s
Page 863 and 864: General Specifications Too tight Co
Page 865 and 866: Contact Numbers E-mail Address Robe
Page 867 and 868: GE Identity Program 261, Stationery
Page 893 and 894: Stationery for Corporate Staff Cont
Page 895: Address block 1. Employee’s name
Page 909 and 910: Formatting Stationery in North Amer
Page 911 and 912: Addressee’s Name Month Day, Year
Page 913 and 914: Standard Envelope The address is ty
Page 915 and 916: Airmail Envelope The address is typ
Page 917 and 918: The address is typed to align with
Page 919 and 920: Stationery for Businesses outside N
Page 921 and 922: A. Address block g 1. Employee’s
Page 923 and 924: General Specifications Typesetting
Page 925 and 926: Contact Numbers Website Address (Op
Page 927 and 928: All dimensions are given in millime
Page 935 and 936: Formatting Stationery outside North
Page 937 and 938: one-third fold line The salutation
Page 939 and 940: center line The address is typed to
Page 941 and 942: Forms & Checks Contents GE Identity
Page 943 and 944: • Speak in a language your audien
Page 945 and 946: The word “form” generally shoul
Page 947 and 948:
Horizontal format 11" x 8 1 ⁄2 "
Page 949 and 950:
Example 5 g Example 6 g Beneficiary
Page 951 and 952:
For general information, use 8/8 -p
Page 953 and 954:
The standard format sizes include
Page 955 and 956:
To collect a small amount of inform
Page 957 and 958:
To differentiate and emphasize item
Page 959 and 960:
Typeset the address block in 8/8-po
Page 961 and 962:
Facility Signs g GE Identity Progra
Page 963 and 964:
The guidelines summarized here help
Page 965 and 966:
Graphic Signature To maximize the c
Page 967 and 968:
Graphic Signatures To take advantag
Page 969 and 970:
Graphic Signature To maximize the h
Page 971 and 972:
Page 973 and 974:
Page 975 and 976:
Page 977 and 978:
Graphic Signatures Depending on the
Page 979 and 980:
Page 981 and 982:
Page 983 and 984:
Follow this procedure to order faci
Page 985 and 986:
Vehicles Contents GE Identity Progr
Page 987 and 988:
Use black or an appropriate color i
Page 989 and 990:
g v GE Motors Tractor-Trailers, con
Page 991 and 992:
gGE Computer Service g GE Computer
Page 993 and 994:
e g e In-Plant Vehicles 290.09 Beca
Page 995 and 996:
g e Heavy Construction Equipment 29
Page 997 and 998:
Page 999 and 1000:
affiliate an independent legal enti
Page 1001 and 1002:
gletters /curlicues Laser Line the
Page 1003:
signature content the message conta
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GE - Billy Blue Communication Design

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