GE - Billy Blue Communication Design

Identification Elements:
Primary signature
containing the component’s
communicative name
reproduced in white and
Laser Red against a dark neutral
background
When the space available for product identification
is sufficient, the primary signature is used.
In this example, the signature typography contains
the communicative name of the component,
“GE Medical Systems.” This name is useful as product
identification because it serves a dual function:
It identifies the source of the product while
suggesting that the product is part of a group of
interrelated products.
For more information on the primary signature, see
document 131, Graphic Signatures, pages 11 and 12.
Product Examples 210.11
GE Medical Systems
GE Identity Program 210, Products GE Identity Website: www.ge.com/identity
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Note: When the communicative name of a component
or affiliate is used in product identification,
it must appear in a primary, compact, or vertical
signature. A communicative name may not be used
outside a graphic signature nor in a special
signature.
The signature is positioned in an asymmetrical
layout on the product. By extending the Laser Line
to bleed left off the format and positioning the
other signature elements to the right, the qualities
of dynamism and innovation are emphasized.