GE - Billy Blue Communication Design

Graphic Signatures
Contents
GE Identity Program 131, Graphic Signatures
(Revised 2001.11)
GE Identity Website: www.ge.com/identity
131.01
General Guidelines 131.02
Signature Elements 131.05
Signature Content 131.06
in Permanent Media 131.07
in Promotional Media 131.08
in Advertising 131.09
Signature Arrangements 131.10
Primary Signature Construction
Drawings 131.11
Guidelines 131.12
Compact Signature Construction
Drawings 131.13
Guidelines 131.14
Vertical Signature Construction
Drawings 131.15
Guidelines 131.16
Special Signature Construction
Drawings 131.17
Guidelines 131.18
Signature Monogram 131.30
Use & Reproduction Controls 131.30a
Signature Typography
Univers ® 68 & 48 131.31
ITC New Baskerville Italic 131.31a
Using
• Univers 68 & 48 in Signature Typography 131.32
• ITC New Baskerville in Product Signatures 131.32a
Sizes 131.33
Using GE Logo Font 131.33a
Specifications 131.34
Laser Line 131.36
Using Signatures as Endorsements 131.37
Signature Animation 131.39
Univers is a registered trademark of Heidelberger Druckmaschinen AG.
ITC New Baskerville is a trademark of International Typeface Corporation.